“The proof is in the pudding” is more than just an old saying that makes you hungry for chocolate pudding. It means that in order to determine if something is true, you actually have to see or experience it for yourself. When it comes to business, you can make all the claims and off-the-wall ideas that you want, but there needs to be results to back up their validity. It’s relevant for every aspect of your business, including search engine optimization.
Search engine optimization (SEO) centers on helping your content be seen high on search engine results pages for relevant keywords. While there are many different SEO approaches that you can test out, data-driven SEO is one of the most beneficial.
Read on to learn about how your marketing plan can benefit from including data-driven SEO and why numbers truly do matter.
How data-driven SEO can help your marketing efforts
SEO is an essential pillar of a marketing plan, and it’s important to dive a bit deeper into the specifics of your SEO strategy. Using data-driven SEO means making decisions about your efforts that have been proven effective through research or trial and error.
By considering metrics and expert insight to back your decisions, you’re taking out a lot of the guesswork. While there are no guarantees, data-driven SEO means that you’re using facts and analysis to put your best foot forward.
Here are some advantages of implementing data-driven SEO into your marketing plan:
- Keeping you on top of trends — Just like every field, marketing is continually changing and evolving. There are trends constantly rising to the top and dropping off based on how people are engaging with certain approaches. Using data-driven SEO, enables you to analyze the results of how trends are affecting the metrics of other businesses in your industry to determine if they’re right for you. If you decide to jump on the trend based on performance data, you’re likely to see positive results.
- Ability to adapt — Similar to the previous point, using data-driven SEO in your marketing plan gives you the ability to adapt to the changing algorithms that affect your search engine performance. When you’re guided by data, you can ensure that your efforts align with how the algorithm is currently vetting the results. For example, when you see that the algorithm is favoring results with external links, you’ll be able to see that in your analytics and consider them in the next efforts.
- Gaining a competitive edge — Let’s be honest: We all want to be the best. And when it comes to SEO, being the best means coming out higher on the search engine results pages than your competitors. Chances are, not all of your competitors are looking at data before making SEO decisions. You can gain the advantage of being more informed with data, increasing the likelihood of better performance.
- Deep understanding of demographics — While it’s a nice idea to try to have anyone and everyone see your content, it’s essential that you home in on your target demographics. With the right grasp of who would benefit from your content and how they interact with it, you can tailor your content for the right audience. Data-driven SEO allows you to focus on specific behaviors of your demographic to learn what they respond best to.
At BURG+CO., we’re all about doing our due diligence and getting you as much information as possible to ensure that your marketing plan has what it takes to succeed. That’s why we use data to back up all of our SEO strategies. We’ll show you the numbers that prove that we’re not just rolling the dice with your marketing.
BURG+CO. can help you use data-driven SEO in your marketing plan
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
