When any question pops into your mind, it’s likely that you turn to Google. The power of search engines has become a pillar of the digital age, making it easy to find everything from vegan restaurants in your neighborhood to learning about how penguins shed their feathers. The heavy reliance on search engines has made a significant impact on businesses’ success.
Your business’s website is how people learn about who you are, what you do and why they should give you their money. However, they need to find your website first. If your business isn’t listed high on search engine result pages, it’s less likely that you’ll reach the marketing success that you’re looking for. With the right optimization, you can appeal to the algorithms and increase your rankings for relevant keywords, leading to website traffic, conversions and brand awareness.
5 tips to test out while setting up search engine optimization for your website
Search engine optimization (SEO) isn’t a single step in the marketing process. It requires a comprehensive, well-thought-out strategy that will help your website appear trustworthy, high quality and easy to navigate by the search engine algorithms. If you’re setting up a strategy to optimize your website for SEO success, here are a few tips that experts have shared:
- Use visuals — Pictures, videos and infographics are always an effective way to capture a user’s attention. Content with visuals receives approximately 94% more views than content that has solely text. Search engine algorithms understand that people are drawn to visuals, which is why they prioritize websites that feature engaging visual content. Look for areas on your website that can benefit from a visual, such as an informative video on the “About us” page or fun graphics on the home page.
- Update outdated pages — Relevancy is one of the main SEO contributing factors. Search engines want to make sure the content on a site is fitting for your target audience’s current needs and interests. Reoptimizing outdated content can help your site appeal more to the algorithm while providing additional value to your users. Updating outdated pages can include adjusting the meta description, adding links and including current statistics from trusted sources.
- Prioritize readability — The truth is that many people don’t have enough patience or time in the day to read every word of a blog post. While we would like to imagine that users will read every word of our content, it’s more likely that they’re going to scan the page for standout points. That’s why readability is an essential SEO factor. Try to create content in a simple format with short sentences and bulleted lists as opposed to large blocks of text.
- Create descriptive URLs — The impact of the URLs for your site pages is more significant than you may realize. Long URLs that consist of random letters and numbers tend to be unappealing to both the users and search engine algorithms. Using short, descriptive URLs helps the algorithms understand what the page content is truly about, making it easier to associate with relevant keyword searches.
- Run a site audit — It’s possible that there are technical issues with your site that are affecting your SEO performance. Aspects like slow page speed and broken links can make it seem like your site is low quality and untrustworthy. Try running a site audit to evaluate how the backend of your site is truly working to determine if there are any issues that need to be addressed.
At BURG+CO., we understand what it takes to thrive in SEO. We’ll guide you through every step of setting up SEO optimization for your website. That includes implementing new strategies, tracking the key performance indicators and brainstorming solutions to potential problems.
Want to attract new visitors to your website through SEO optimization? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
