Key performance indicators (KPIs): Why they’re used in SEO marketing

Key performance indicators (KPIs): Why they’re used in SEO marketing

what are key performance indicators,what are key performance indicators used for,how to measure kpi

There are some things that work with the phrase, “Set it and forget it.” A slow cooker is one of them. Marketing efforts? Not so much. When you’re putting a search engine optimization (SEO) marketing strategy into action, you should keep your eye on how each effort performs. That’s what key performance indicators, or KPIs, do.

Key performance indicators refer to metrics that measure how the performance of your SEO is contributing to your site and content success. There are more than a dozen KPIs that are used in search engine optimization. Some of the most essential KPIs to track include conversions, organic traffic, bounce rate, keyword rankings and return on investment.

Learning about the role that KPIs can play in the success of your SEO marketing efforts will help you understand how to use them as you move your strategy forward.

Why key performance indicators are important for SEO marketing

Key performance indicators are usually measured by a software or reporting tool. They compare data from your site over a period of time to see how specific KPIs have progressed or decreased. This type of data can help you see how your recent SEO effects have been received by your current and potential customers.

There are several reasons why key performance indicators are essential to SEO marketing, including:

  • Providing an understanding of customers — While you may know your demographic, it’s important to have a strong grasp on the wants, needs and behaviors of your customers. KPIs can help you gain a deeper insight into your target customer to tailor your marketing, such as what distribution channels are bringing them to you, what content they gravitate toward and what calls to action encourage conversions.
  • Recognizing strengths and weaknesses — There are some things that you’re probably thriving in, such as a low bounce rate. However, there are likely some things that need work as well, such as a lack of conversions. With key performance indicator reports, you can recognize strengths that you can home in as well as weaknesses that need to be addressed and improved.
  • Early spotlight on problems — Catching a potential issue early can help you prepare for the worst-case scenario while also taking the proper precautions to prevent it from becoming too far gone. Key performance indicators can help you see small dips in data for important metrics before those dips become even bigger. For example, if you see low organic traffic, it showcases that your content may need to be reoptimized for the search engine algorithm.
  • Foundation for decision-making — While it’s OK to test out new ideas or explore a new approach, these things shouldn’t be carried out without notable proof that trying them out can lead to good results. Key performance indicator reports can help you make data-backed decisions that are likely to work out in your favor. You’ll also be able to physically see the impact of the data changes. 
  • Tracking goal progress — When you create an SEO marketing strategy, it’s important to set benchmarks and goals that your entire team is working toward. Key performance indicators can help you visualize where you are in the journey and what more needs to be done to reach those goals. It allows you to regularly check in on the progress throughout the quarter, as opposed to being shocked at the end.

At BURG+CO., we do more than collaborate with you to create and implement an SEO marketing strategy. We make sure that you know exactly how your SEO efforts are performing. We gather data from your key performance indicators to showcase the increases, decreases and opportunities for optimization. 

We don’t shy away from low key performance indicators. As opposed to glazing over any downfalls, we’ll address them head-on with you to collaborate on the best solutions.

Want to attract new visitors to your website with high key performance indicators? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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