Investing is a complicated concept that’s essential to every business. A business in itself is an investment; so are the ways you can help it grow, such as marketing efforts like search engine optimization.
Search engine optimization (SEO) is the process of trying to get your website to rank as high as possible on search engines for relevant keywords. It’s an effective digital marketing approach for businesses because it meets people where they are: online. People turn to search engines to find local businesses like yours, and SEO helps to boost your visibility on those search engines.
SEO helps you to appeal to the search engine algorithm so that it deems you as a high-quality, credible and relevant source for a keyword. This is done by crawling through your content and scraping data to determine how much value you can provide to users. Investing time and resources in SEO can help you improve your digital marketing efforts and reach your long-term goals.
Read on to learn about the important role SEO plays in businesses, why it’s seen as a staple for digital marketing strategies and how BURG+CO. can help.
Importance of search engine optimization for businesses
When you’re considering an investment in a new strategy, like SEO, you want to be sure that it can play a role in your long-term growth. SEO is worth spending the time, money and effort needed to get the results you’re looking for because it can provide important contributions to your business, including:
- Visibility and brand recognition
People can’t become customers if they’re not able to find you in the first place. SEO can help you move up higher and higher on search engine results pages (SERPs) so that you can get as many eyes on your site’s content as possible. Once you start ranking well across multiple related keywords, you’ll stand out to users and increase your brand recognition.
- Increased web traffic
Every digital marketing effort should have a goal of bringing people to your website. High web traffic means that you’re piquing the attention of search engine users and generating leads who can become paying customers.
SEO helps to boost your website traffic by showing your relevance to users’ concerns and issues. For example, if users see you ranked highly on a SERP, they will associate you as being credible and valuable for what they’re searching for, leading to click-throughs.
- Higher conversion rates
Conversion is one of the main stages of the marketing funnel because it’s when a user takes action to further their connection with you, including making a purchase or booking an appointment. SEO can help users reach that stage because the precise targeting using keyword research shows them what they gain from visiting your site and the next step to addressing their particular need or question.
- Competitive advantage
Success on SERPs is about standing out from the crowd. While there are dozens of results that can be generated for every keyword possible, the right SEO practices will help your website be one of the stars.
SEO gives you a competitive edge because the higher you’re ranked, the higher the quality and credibility you’re associated with. The top three organic results on Google receive more than 65% of all clicks.
SEO: A fundamental for digital marketing
More than 40% of companies use SEO in their digital marketing strategies. Beyond the benefits that the process can provide, companies incorporate SEO into their strategy because it can help them in the long run as an effective investment.
Here are a few long-term benefits of using SEO in your digital marketing strategy:
- Integration with other existing marketing channels, such as social media and email
- Measured success with metrics for data-driven decision-making
- More cost-effectiveness than paid advertising due to few maintenance costs and sustainable growth
BURG+CO. can show you why SEO is an important investment
SEO is important for your business in many ways, from increased conversions to establishing brand recognition with search engine users. By investing in SEO with BURG+CO., you can increase the success of your digital marketing efforts that help move your business forward.
If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
