When you think about search engine optimization (SEO), you’re likely thinking about strategies that will bring customers to your business. However, if you don’t have the right people on your team, there won’t be anyone to help those customers. It’s important to think about how you can utilize your SEO strategy to bring the right employees on board.
Talent acquisition is a vital part of a successful business, but it’s not always worked into the SEO strategy. While it’s still possible to find a job opportunity by asking in person and filling out a paper application, that’s just not how it’s often done these days. It’s no secret that as soon as someone is looking for a job opportunity, they turn to the internet.
It’s possible to integrate a talent acquisition strategy into your SEO strategy, and we’ll talk about how.
How to include talent acquisition into your SEO
Search engine optimization centers on getting your site to rank high on search engine results pages for relevant keywords, and that goes for customers and potential employees alike.
When you’re trying to use talent acquisition strategies, it’s all about meeting the potential candidates where they are, which is usually online. By learning about what they’re searching for in their job hunt, you can ensure that the algorithm sees that your site and content align with that criteria. The goal is to bring the right potential candidates to your career or job opportunity pages on your site.
Here are a few ways that you can build talent acquisition into your SEO strategy:
- Prioritize keyword research — SEO entails finding the right keywords to focus on. When you’re trying to implement talent acquisition, the same rules apply. Make sure that you’re finding the keywords that candidates are looking for. Getting specific is often the way to go. For example, they may search for “pediatric hospital nurse jobs.” Complete as much keyword research as possible. Find keywords with high search volumes that can be included in your career site pages or relevant content.
- Keep it local — Branching off the previous point, talent acquisition strategies can benefit from the power of local SEO. When you’re doing keyword research, see what people are searching for in your area. Local SEO is especially important if you’re trying to find candidates for in-person or hybrid jobs. Keep in mind that this could often include location-specific keywords, such as the county or city you’re located in.
- Audit your site for errors — If your site isn’t easy to navigate or it has many technical issues, it can reflect poorly on your company, leading to a lack of trust from candidates. One of the first steps of your SEO strategy should be to run an audit for your site. An audit can check for everything from broken links to slow page-loading speeds. By fixing any issues that may be falling through the cracks, you can improve your impression on potential candidates as well as be seen as high quality by the algorithm.
- Make a mobile-friendly site — People are either always on the go, attached to their phone or both — so your SEO strategy should prioritize making your site as mobile friendly as possible. This can include improving factors such as having optimized images and adaptable design for different screen sizes. People should be able to learn about how you can help them in their career, even if they don’t have access to a laptop at the moment. It’s also an SEO ranking factor that appeals to the algorithm.
At BURG+CO., we can help your business in a variety of ways. We want to help you grow your business not only through profit, but through the right team as well. Our SEO strategy services can include talent acquisition to help you get your site in front of qualified candidates.
Want to attract new potential employees to your website from SEO? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
