You can’t put a price on a beautiful, healthy smile, but you can put a price on the dental practice that makes that smile possible. When you run a dental practice, your valuation is an important indicator of your potential growth and profitability for future plans of selling. Several factors can impact a dental practice’s valuation, and organic search engine optimization (SEO) is one of them.
Organic SEO refers to the process of getting your website to rank highly on search engine results pages (SERPs) without any paid advertisements. By taking a look at how organic SEO can boost the many factors that are used to determine a dental practice’s valuation, you can tweak your marketing strategies to properly appeal to the algorithm.
Dental practice valuation factors that benefit from organic SEO
There are probably more than a dozen factors that add up to your dental practice’s valuation, such as your financial standing and the current state of dental healthcare. Here are some of the major aspects that can benefit from using organic SEO:
1. Gross and net revenue
How much money you’re bringing in is one of the pillars of your practice’s current success. The goal of all digital marketing approaches for healthcare practices is to bring in more patients for an increase in revenue, and that includes organic SEO.
Organic SEO can help bring in gross revenue by boosting your website traffic and conversions for more appointments with potential and current patients. It can also have a positive impact on your net revenue, as it’s not a costly strategy to keep up due to low operating costs, meaning that you won’t have a ton of expenses to account for.
Organic SEO also has a high return on investment rate because once your site reaches high rankings on relevant SERPs, you can see consistent traffic over a long period of time. Once you’re at the top, you’re unlikely to see a drastic drop.
- Patient roster
Your dental practice’s valuation takes the size of your patient base into account. Organic SEO can play a hand in improving both your acquired and retained patient rates.
Trying to acquire new patients means appealing to them through content that addresses the keywords they’re searching for. When you’re able to connect their issue or need with a service you provide, you can showcase your value to them and motivate them to deepen their connection with you by booking an appointment.
Organic SEO helps to retain patients by both keeping you on their mind as they search relevant keywords and establishing your credibility as a reliable provider that they want to continue seeing.
- Business potential in the market
Your dental practice’s valuation goes beyond your current success. It also factors in how much potential you have to scale in the market. Organic SEO can help you boost your business potential — how well your practice can succeed long-term in the dental market.
Even though dental practices are essential healthcare facilities, going to a dentist isn’t always a priority for people. With organic SEO, you can use content to shine a light on potential dental issues that people can look out for. Then they can know when it’s time to make an appointment about a concern. Dental practices are profitable because they are important, but it’s all about getting people to care enough to walk through your door.
- The practice’s goodwill
Intangible assets, like goodwill, can be improved by organic SEO by showcasing the deeper value that it can provide beyond your services to benefit your potential patients. A couple of the factors that contribute to your goodwill include reputation and patient loyalty.
Organic SEO helps to boost your reputation by establishing your authority in the space. Your credibility can help you become a staple in the dental market by highlighting your expertise through comprehensive, reader-friendly content that ranks highly for relevant SERPs. By consistently creating valuable content for your target audience, you can boost patient loyalty.
Want to increase your dental practice valuation with SEO? BURG+CO. can help
Your valuation as a dental practice can give you an idea of where you are now and how much more room you have to grow. Organic SEO can help you grow your valuation by boosting your traffic, credibility and patient acquisition. If you’re unsure about how to start the process of SEO, BURG+CO. is here to help.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
