It’s one thing to have your website high on relevant search engine results pages. It’s another to have your Google My Business profile pop up. When people are able to see features like reviews, photos and descriptors, they’re able to “put a face to the name.” These features can help them feel more connected.
Now known as Google Business Profiles, Google My Business profiles play an instrumental role in a business’s search engine optimization (SEO) success. This is especially true for local brick-and-mortar businesses. But does yours have everything it needs to bring in the traffic and conversions that you’re looking for?
We’re here to share some of our best tips to help you increase your Google Business Profile traffic and gain the conversions needed to help your search engine optimization grow and thrive.
6 tips and tricks to increase your Google Business Profile traffic
Nearly every business has, or should have, a Google Business Profile (GBP). However, there’s a difference between having a GBP and having an effective one. By making the most out of the tool, you can boost your site traffic and quality lead conversion rates. More than 50% of users who interact with a Google Business Profile end up clicking through to the website.
To bring traffic to your Google Business Profile, it also has to appeal to the search engine algorithms. By making the right changes to your profile, you can be seen as high quality and engaging in the eyes of the search engine. This will increase the likelihood that it will be put in front of the right eyes when a user searches for a relevant local inquiry.
If you’re looking for ways to bring more clicks to your Google Business Profile, here are six tips worth testing out:
- Claim and verify your profile — Approximately just 44% of businesses have taken the steps to claim their GBP. If you don’t claim yours, your business may be incorrectly represented on the search engine, so claiming your GBP will give you increased control of your online presence and reputation. Verifying your profile is a different (but still important) step in helping your profile perform. It proves that you’re the owner of your business. You’ll be able to manage your profile and optimize it for the most traffic possible.
- Use local keywords in description — If you’re a brick-and-mortar business or if you’re geared toward specific demographics, it’s important that your profile includes the keywords that the people in your community are searching for. Be sure to complete local keyword research to determine the searches that people in your area are looking for. You can then include those keywords in your description. For example, if you’re a healthcare clinic in a place that’s big on college sports, you can include keywords like “sports injuries” in your profile.
- Respond to reviews — A common aspect of the consideration stage in the marketing funnel is looking at what other users say about the company. Having reviews is important, and seeing how a business owner replies to those reviews can make people more intrigued about the brand. Not only does it show that you care about customer experiences, but it can also take down the wall between company and customer. Plus, review responses are an SEO contributing factor that can improve your rankings.
- Pick the best additional categories — Being as specific as possible when it comes to SEO can go a long way in the success of your efforts, from keywords to target demographic. The same goes for categorization of your Google Business Profile. If people don’t know exactly who you are and what you do, they may just write you off as “generic.” While the right primary category is essential for broad searches, the right additional categories can give people a better idea of everything you offer.
- Include in-depth photos — Seeing photos of a business can help a customer know what to expect. However, posting one exterior photo of your building isn’t likely to get you the traffic you’re looking for. Be sure that your Google Business Profile includes multiple photos of your business in every aspect, from the inside to the outside. You can also include photos of your services and products. A user should be able to get an idea of your overall experience and intrigue them enough to engage with the listing.
- Use Google Posts — Keeping your current and potential customers as up to date on your business as possible can help your SEO performance as well as boost customer acquisition and retention. Google Posts is a feature that allows you to share new information directly with users. You can share things like changes in hours, upcoming events and new offers. These types of announcements can help you boost engagement with your customers through your profile.
At BURG+CO., we have a bag full of SEO tips and tricks, with this list just being a sample. If you’re ready to see a jump in your Google Business Profile traffic, we’re here to help you through the right strategies.
Want to attract new visitors to your website from your Google Business Profile traffic? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
