For healthcare practices, search engines are just as helpful for getting new staff as they are for acquiring new patients. People almost always turn to Google when they’re searching for a new job, which means that it’s an effective channel for employers wanting to recruit new hires, such as physicians.
Recruiting for physicians means that you want your job listings to be seen by the right people. Casting too wide a net can lead to many interviews with candidates who aren’t the right fit. Organic search engine optimization (SEO) can help your career site pages and job openings get the traffic you’re looking for by appearing on the right results pages.
Read on to learn the ins and outs of why you should use organic SEO as a physician recruiting strategy.
Build a robust online presence
Increased brand visibility and awareness is a common benefit of search engine optimization. If a physician isn’t able to find you online, they can’t pursue you as a potential employer. SEO can help you build your online presence so that people know who you are, what you do and how you can help them find career opportunities.
You can use SEO to help your online presence in the following ways:
- Website optimization
Your website is the first impression that you make on many potential recruits. Having your website optimized for SEO means that it’s high quality, easy to navigate and quick to load. A website that runs smoothly reflects positively on your reputation. The algorithm wants to push sites that are trustworthy and prioritize user experience.
- Blogs and articles
Healthcare practices typically gear their content toward patients. But talent acquisition posts can also perform well on search engines. They can establish a sense of connection and trust as potential employees about your brand. You can create blog posts that showcase the value that you can provide physicians and the long-term goals you want to achieve with the right team.
- Case studies and success stories
When physicians want to add a new workplace to their resume, they want to be associated with trustworthy, credible sources that prioritize the wellness of their patients. By creating case studies and posting patient success stories, you can showcase the positive impact your practice is having on patients as well as the healthcare field as a whole, such as innovative practices. These types of content can highlight your expertise, which will appeal to the algorithm.
Utilizing keywords effectively
Organic SEO is built on the foundation of keywords. By targeting the keywords that physicians are looking for when job hunting, you’re likely to be on the results pages for the exact certifications, specialties and geography that you want your recruits to have.
Long-tail keywords refer to keywords that are three or more words, allowing you to get as specific as possible when creating digital recruitment efforts. Instead of showing up for “physician jobs” (which is likely to be flooded with results), you can use keywords like “pediatric physician openings in Colorado clinics” in your content, listings and URLs. The more niche you get, the more likely you are to be seen by qualified candidates.
Integrating SEO with other recruitment strategies
SEO is an effective approach to recruitment because it can be incorporated into other strategies that you’ve either already launched or plan to create.
For example, social media is a way to get organic traffic to your website and job listings by using targeted keywords in your posts and calls to action for job applications. You can also combine your SEO with email marketing efforts by having links to your content in your campaigns and boosting engagement, which is a factor for content ranking.
Want to optimize your physician recruitment with SEO? BURG+CO. can help
At BURG+CO., we know the power that SEO can have, from acquiring new patients to recruiting new physicians. Our team is experienced in creating talent acquisition strategies that help you get the physicians you’re looking for who can contribute to your long-term goals as a practice.
Our team has years of experience in helping healthcare brands improve their digital presence. If you’re looking to perform better in search engine results and attract more physician candidates to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
