When someone is struggling with their fertility, it can be an emotional and frustrating time. If you run a fertility clinic, you’re able to support them on their journey to starting or growing their family. But that journey can’t begin if they’re not able to find you in the first place. That’s why digital fertility marketing services for a fertility clinic are essential. With high-quality efforts and campaigns, you can help bring hope to people who need it most.
When you’re looking to grow your fertility clinic, the right digital content strategies can get your website in front of the right eyes. But when you’re trying to give patients the highest care possible, you may not be able to give your marketing the time and money needed. The solution: You should consider trying a digital content marketing service.
6 benefits that digital content marketing services can bring your fertility clinic
Digital content marketing is all about the many different ways that you can share information and insight with potential or existing patients online. This means everything from blog posts and infographics to videos and podcast episodes. While it’s always an option to hire an in-house marketing team, content marketing is a great outsourcing opportunity.
By hiring a digital content marketing service, like our talented team at BURG+CO., you can gain many benefits that can help grow your fertility clinic, including:
- Targeted keyword research — Digital content marketing success comes from making sure that the people who are searching for fertility-related topics are able to see your website. However, if you don’t know the right keywords to target with your content, it can be difficult to boost visibility and traffic. By turning to the experts, like a marketing service, you can ensure that your content appeals to the right people. The insight from keyword research includes local popular keywords and competitor analysis.
- Experts on tone of voice — No matter how good your bedside manner is, it’s not easy to know the best tone to use in content. Having the right tone for your targeted audience while keeping your brand’s voice consistent is important for increasing engagement. By using a digital content marketing service, you’re gaining a team of experienced writers who know how to share information with your audience without being overly clinical.
- Thorough research to boost credibility — As a healthcare professional, you have years of medical education and experience. Nevertheless, when it comes to being seen as credible online, it’s essential to cite your sources. While your insight is medically accurate, having credible external links can boost the user’s trust. The content will also be seen as high quality and authoritative by the search engine. A marketing team does thorough research while ensuring that your content is backed by scientific research and data.
- Consistent content — A common issue for businesses when it comes to posting content is inconsistency. When you give the task to a digital content marketing service, a large aspect of their job is to create content on a regular basis to make sure there is always something new. It’s important that new content is regularly available to users, as it can boost users’ trust in you while maintaining your online presence for increased brand awareness. Search engines also tend to favor sites that post consistent content.
- A wide variety of platforms — Blog posts and case studies are common for healthcare facilities like fertility clinics. These allow for a lot of information to be shared at one time, as fertility treatment can’t often be summed up in a few sentences. And when you use a digital content marketing service, they can help you explore different content avenues, such as videos, infographics or social media. While they may not all be effective, testing different options can help you understand what your audience responds to.
- Cost-effectiveness — When you’re looking at outsourcing, your first question is likely “Is it worth the money?” Passing on the task of content to a digital marketing service is a cost-effective option for your fertility clinic in more than one way. It can reduce the labor costs of hiring new people or adding responsibilities onto your in-house team. You’ll also be able to scale the content load based on growth without needing to hire more employees. Plus, a digital marketing service will have access to content tools that are built into your contract price.
At BURG+CO., we specialize in providing digital content marketing services to healthcare facilities, like fertility clinics. We help them rank high on search engine results pages, engage with the right audience and boost conversions. Our team of content writers knows what it takes to get people interested in your facility and see how you can help them build a family.
Want to attract new visitors to your fertility clinic website? BURG+CO. can help you with our digital content marketing services
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.