Creating effective video content: 5 expert tips for video marketing

Creating effective video content: 5 expert tips for video marketing

video creation and marketing

From watching pandas roll down a hill to using tutorials for building a bookcase, you can find a video about almost anything online. That’s why many businesses harness the power of video creation in their marketing efforts. 

People are approximately 52% more likely to share a video with their online friends and followers than any other type of content. That means that having effective video content as part of your marketing strategy can help you broaden your reach beyond your most targeted audience. For example, if you run a physical therapy facility, a person who is interested in weight training may see your video and can share it with their 1,000 followers. Not only does that translate to many more eyes on your content, but it also helps to boost your brand awareness and visibility. 

If you’re trying to kick off an effective video creation strategy — or revamp your existing marketing approach — we have a few expert-backed tips and tricks worth testing out.

5 video creation and marketing tips you should try

When it comes to effective video marketing, the goal is to make the viewer feel engaged enough to complete a conversion. That can mean sharing it on social media, completing a call to action or exploring more of your content. Every type of video has the potential to move the user down the sales funnel.

If you’re trying to figure out how to create compelling video content for your marketing strategy, here are five tips recommended by experts:

  • Keep it concise — While there are definitely people who like to watch long videos, or videos longer than 10 minutes, conciseness is often the way to go for marketing. Informative videos, such as a video discussing flu symptoms, isn’t a topic that has the same staying power as an entertaining video. And that’s OK. Brevity should always be one of the goals when creating video content. Learn how to get the point of your video across quickly yet effectively so that the viewer doesn’t lose interest.
  • See where your audience consumes content — Video marketing can be used in nearly any distribution channel, though videos are most often found on company websites and social media. But you need to find out where your audience is gravitating toward. For instance, a healthcare facility that focuses on student-athletes is more likely to have success with its videos on Instagram than on LinkedIn, as IG is where its target audience consumes their content.
  • Don’t lose sight of your target audience — Branching off the previous bullet point is a reminder that you should be focusing on quality over quantity. You want to prioritize creating videos that are likely to boost conversions because they are being seen by not just people, but the right people. It’s important that you don’t create too broad a net in hopes of being seen by as many people as possible. Try to keep your videos as focused as possible on your target audience to maximize their effectiveness.
  • Have a clear call to action — While you want every viewer to find value in your video, the main goal is to always have them complete a conversion, whether that means filling out a contact form or visiting your website. Be sure to tell the viewer a specific action that they can complete if they’re interested in furthering their connection with you. You can state a clear call to action at the end of the video; you can also add it to the video description or caption.
  • Use subtitles — Being accessible plays a pivotal role in your brand values and reputation. Those aspects are important to both your consumers and the search engine algorithm. Adding subtitles or closed captioning to your videos can not only boost the amount of views and engagement on them, but it can also increase the viewer’s trust in you. Subtitles can be beneficial to a wide variety of audiences, including people who are hard of hearing, learning a new language or watching in a loud environment.

Video creation can play a significant role in your marketing success, but it’s not always easy to determine the best way to go about it. That’s where we come in. At BURG+CO., our video creation services can help you get the views, engagement and conversions that you’re looking for while also appealing to the search engine algorithm.

Want to attract new visitors to your website through video creation and marketing? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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