The amount of information available online can be incredibly overwhelming; it sometimes makes it difficult to find what you actually need. When you’re a business owner, it’s not always easy to be found by your target audience if you haven’t made an effort to put your site in front of their eyes as much as possible. Online visibility is essential for digital marketing success.
Online visibility essentially refers to how easy your site is to be found by users. If they have to scroll through multiple Google search pages or can’t find you on social media, it’s probably time to address the problem. Without a strong online presence, you may find it challenging to get the traffic, engagement and conversions you’re looking for. If people don’t see you online, they can’t explore your website or see the value that you have to offer.
Building online visibility takes time because you need to break through the rest of the noise and competitors. You’re also waiting on the algorithms to do their thing and analyze every aspect of your site. Fortunately, with good strategies incorporated into your marketing approach, you can make your business more visible online and see a boost in your metrics for long-term success.
In this blog post, we’ll share different tips and tricks that can help you increase your business’s online visibility, as well as how BURG+CO. can assist you along the way.
7 strategies to help make your business more visible online
There are many different approaches to improving online visibility, but search engine optimization (SEO) is one of the most effective. SEO is the process of getting your site and related content to rank as high as possible on relevant search engine results pages (SERPs). As you make your way up the ranks, your online visibility will increase, and people will be more likely to find you.
Online visibility can increase traffic and engagement. In addition, it can boost your credibility and increase user experience, which are additional contributing factors to SEO. When done effectively, these strategies can gradually improve your online presence for increased digital marketing results that move your bottom line.
If you’re trying to figure out how to boost your online visibility, here are a few strategies worth incorporating into your digital marketing strategy:
- Have a strong, consistent brand voice — Online visibility and brand awareness go hand in hand. It’s one thing for your site to make its way in front of a user’s eyes. It’s another to have them actually recognize your brand and be aware of who you are. Establishing a brand voice will enable you to make a name for yourself with your targeted demographic. When you’re associated with a strong brand voice that’s evident all across your platforms, it’s easier to stand out from the crowd.
- Target the right keywords — Casting a wide net isn’t necessarily the best choice for boosting online visibility. While you want to be seen by as many people as possible, it’s more important that you’re seen by people who can actually find value in your site’s content so that you don’t get buried. That’s why keyword research is essential. By learning about what people are searching for in relation to your industry, you can target your content toward them to increase the likelihood of ranking high on SERPs for online visibility.
- Be active on social media — Through creating engaging, informative social media content, you can not only appeal to the people who are already following you, but you can also broaden your reach if the posts are shared by others. However, having social media accounts is one thing — being active and engaging on them is another. You can increase your online visibility when you’re consistent with your posting. Replying to comments and interacting with followers also makes a difference. The engagement will boost your accounts for the relevant demographics.
- Become listed in directories — It’s nice to be recognized for your individual site on a SERP. However, many users prefer to have a comprehensive list of options, which is why online directories are effective. When your site is in a directory, it boosts your visibility; moreover, it can be a factor for local SEO, as it can be a helpful way for people to find resources in their community. It also helps to build credibility, as the point of directories is to compile trustworthy businesses with up-to-date information. You can find directories all around the internet, including Manta and CitySearch.
- Get creative with your titles — It can be difficult to gain online visibility when your content is buried underneath a long list of competitors with similar content. That’s why it’s important to think outside the box. Since the first thing people see on a SERP listing is the title, try to make your titles as compelling as possible. With titles that have a unique take while still having a clear intent, you’re more likely to be recognized by users as well as the algorithm for improved SEO results.
- Connect with influencers or other sources — When you’re trying to have a more significant presence online, it can be helpful to try to find support from those who already do. By working with credible bloggers or influencers, you can spread your brand awareness while gaining a boost of credibility that can build trust with potential customers. Connecting and collaborating can include asking to be featured in one of their posts, writing a guest post for them, or exchanging backlinks, meaning that you’ll link to their site in your content if they do the same for you. .
- Try out Google Ads — SEO prioritizes getting organic traffic through search engine results pages; even so, there’s no denying the power of being the first thing people see due to a paid ad placement. If you have claimed your Google Business Profile (which you should), you can run paid search advertisements. It may not be a free option, but it is an option that will help you get prime placements on SERPs, meaning that it will be impossible to miss. Along with boosting online visibility, Google Ads can boost traffic and credibility.
Increasing your online visibility is a pretty significant goal that takes time, patience and expert strategies. Luckily, we have all three. At BURG+CO., we know what the algorithms are looking for and how to get your site in front of the right audience. We’ll collaborate with you for a digital marketing strategy that combines approaches like content marketing and SEO that will help to get you the long-term results you’re looking for.
Want to boost your online visibility? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
