As a healthcare business owner, you may want to help as many people as possible with their wellness journey, but it’s only natural to start with your neighbors and community members. That’s where local search engine optimization comes in.
Local SEO refers to the process of increasing the visibility of your site in specific geographic areas on search engine results pages (SERPs) as well as on Maps. It’s especially important for healthcare businesses who rely on in-person appointments and are seen as community resources.
But if you’re outsourcing your digital marketing efforts, then there are a few things to keep in mind when you’re trying to choose a local SEO company. Read on to learn tips that will help you find effective, reliable partners to help you navigate the world of SEO.
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Research local SEO companies near you
The goal with SEO is to show people in your area what you have to offer, and the same concept can be applied to you finding an SEO company.
Use queries in search engines like “local SEO near me” and see what your community has to offer. Not only will it feel good to support another local business, but they’ll already be familiar with the demographics that you’re trying to target with your SEO efforts.
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Read reviews and testimonials
Reviews are a key element in effective local SEO, which is why they should be considered when finding a successful local SEO company to work with.
No matter how cool their site’s aesthetic is, or how much fun their social media posts are, be sure that you take a look at reviews and testimonials from past or current clients. Not only does it help to see unbiased opinions, but you can also see how they have helped other brands like yours.
You should also look to see if they have case studies or a portfolio on their site that show data from previous efforts.
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Compare pricing
Let’s be real: Money is a big deciding factor in any business decision. While you want to get the best quality of work possible, you don’t want to blow your budget if you’re not getting the ROI that you’re looking for.
Take your time to compare the pricing of a few local SEO companies. It’s possible that one is more expensive because they have access to higher quality resources and SEO tools. Perhaps the cheaper option doesn’t help you build backlinks, but they have good reviews. Figure out your nonnegotiables and where you’re willing to invest more.
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Look for comprehensive packages
Local SEO is a broad process that encompasses a variety of different aspects and approaches. You should try to find a local SEO company that offers a service to support every part of your strategy.
A comprehensive package for local SEO may include:
- Content creation using keyword research
- Google Business Profile optimization
- UX/UI audit
- Support for building a backlink network
- Tracking and analyzing competitors
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Make sure their strategies are customized for healthcare
You don’t want a local SEO company that is a jack of all trades but master of none. If you own a healthcare practice, then you should be partnering with companies that are not only familiar with healthcare, but experts in how to market it.
Be sure to find a local SEO company that specializes in healthcare to make sure that their strategies align with your goals and values. They will also be able to take compliance guidelines into consideration, such as HIPAA.
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Ask the right questions
No matter how much information a local SEO company has on their site, it’s likely that you’ll have to do some deep digging with additional questions. Not only do the right questions get the information you need to make a decision, you can also get a better idea of how they communicate.
A few questions worth asking include:
- How do you approach keyword research?
- What is your strategy for local listings?
- How do you measure success?
Want to attract new patients to your website? BURG+CO. is the local SEO company that can help
Local SEO is a key ingredient in a successful digital marketing strategy and we’re here to help you get the results you’re looking for. BURG+CO. checks the boxes of a local SEO company that understands the power of the search engine in healthcare marketing.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Discover the difference a strategic digital marketing partner can make. Schedule your complimentary consultation with BURG+CO. now.
