The power of effective keywords shouldn’t be underestimated. For example, typing a keyword into Google like “new movies” won’t provide you the level of targeted results that “new rom-com movies streaming this fall” will. That’s why it’s essential that you target the right keywords for your search engine optimization (SEO) strategy.
Keyword research plays a significant role in boosting your site’s content engagement, click-through rate and conversions. When you focus on finding relevant keywords that are being searched for by your target demographic, you can make sure that you’re creating high-quality content that will rank well on search engine result pages (SERPs). But how can you find keyword opportunities that will boost your SEO performance? Read on to find out.
5 things to consider when trying to find keyword opportunities
Finding the right keywords goes beyond using general terms that can be found in nearly any piece of industry-related content. It’s important to take action on opportunities that can give you deeper insight into what keywords your competitors are talking about, what your customers are searching for and what appeals to the Google algorithm. By keeping all of these facets in mind, you can create effective SEO strategies.
Here are five ways to identify keyword opportunities:
- Use a keyword gap analysis tool — Finding a gap in relevant keywords can give you a competitive advantage by highlighting a unique topic or angle. There are keyword gap analysis tools that can compare your keyword profile with that of your competitors. It will show you keywords you have in common as well as what they’re ranking for (and what they aren’t). You can also see which keywords you have that they don’t cover. That way, you can capitalize on those keywords by creating or reoptimizing content.
- Consider local search volume — Many industries can have vague keywords that can be relevant all around the U.S. For example, common keywords used in the healthcare industry may include “chronic pain relief” and “urgent care for injuries.” But if you have a brick-and-mortar business, or several locations, it’s vital to have a local SEO focus. In your keyword research tools, look at the search volume to find keywords that are being searched often in your area.
- Find competitor pages without backlinks — As we mentioned earlier, gaining a competitive advantage is one of the main benefits of finding keyword opportunities. If you know that there’s a keyword often used by your competitors, take a look at the content they have that covers it. You can use analysis tools to find pages that have low traffic and no backlinks. That’s an error that you can capitalize on.
- Audit your content — It’s important to know what keywords you’ve already had on your site to see if there’s anything that you’ve been skipping over. Audit your current site content to see if there are any keywords that haven’t been addressed that are ranking in your keyword research. You can also see if you can repurpose or reoptimize existing content that didn’t perform well for one keyword but might work for another.
- Explore relevant online groups — Believe it or not, online forums and groups, such as Facebook groups and Reddit threads, can help you find keyword opportunities. By hearing directly from the users you’re trying to engage with, you can gain a better idea of the relevant issues and inquiries that they’re struggling to find answers for. Try to focus on niche trending topics that may not be coming up in analytic tools.
At BURG+CO., we explore every avenue during keyword research to ensure that your SEO strategy can help you work toward the rankings that you’re hoping for. By finding underutilized keywords or keywords that would benefit from a local approach, you can increase your SERP rankings, leading to a boost in traffic, engagement and conversions.
Want to attract new visitors to your website with keyword opportunities? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
