5 ways an SEO competitive analysis can help you outperform your competitors

5 ways an SEO competitive analysis can help you outperform your competitors

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To be the best, you have to beat the best. While that belief is often associated with sports, we’re going to apply it to search engine optimization (SEO), because there’s no shortage of competition in the world of marketing. Instead of competing for more goals or a faster time than our opponents, we’re fighting for the top spot on search engine results pages.

In SEO, having a competitive edge is essential for getting the traffic, engagement and conversions that you’re working toward. Gaining that edge is best achieved by using a competitive analysis; with this tool, you can gain the insight you need to come out on top of your competitors.

5 reasons that an SEO competitive analysis is worth using

An SEO competitive analysis is essentially a tool that allows you to compare your performance to that of your competitors. The goal is to see where their strengths are so that you can strive to meet them, as well as their weaknesses so that you can capitalize on them through your own efforts. 

If you’re unsure about the role that an SEO competitive analysis can play in your marketing effort success, here are five ways that it can help you come out on top:

  • Find keyword gaps — By identifying the right keywords and creating content that incorporates them, you can boost the likelihood that your content will be seen by the right eyes. An SEO competitive analysis tool can help you find keyword gaps in your own strategy, meaning inquiries that your competitors are ranking well for but you haven’t focused on yet. It will also help you see if there are keywords not performing well for your competitors that you can provide higher-quality content for. 
  • Backlink opportunities — When it comes to keyword ranking, a primary contributing factor for the algorithm is backlinks. These are links to someone’s content that are found on another source. Analysis allows you to see what sources are linking to your competitors that would benefit from linking to yours as well (or instead of). The analysis tool helps you determine who is linking to your competitors, what they’re looking for, and how you can appeal to them, such as crafting your content to fit their criteria.
  • Identify trends — While it’s natural to want to stick to what you already know, trends are always worth looking into. You want to make sure that your content aligns with what people are currently engaging with, such as AI or new distribution channels. An SEO competitor analysis will help you see what’s working for others that may be a trend worth watching. For example, if multiple competitors are using video content that’s performing well, it’s likely that customers are currently gravitating toward visual content.
  • Use data for decisions — Data-driven SEO strategies are always the way to go. Instead of leaving it up to chance and “good vibes,” having evidence to back up your decisions can lead to better results. If you see what’s working for your competitors through the analysis tool, you can use that data for SEO decision-making. Since the analysis tool gives you factual numbers, your team is able to see the proof of how a new approach can pay off.
  • Track customer changes over time — An SEO strategy doesn’t need to be constantly tweaked, but it should be regularly monitored using analytics. If you complete an SEO competitor analysis quarterly or biannually, you can get a look at how customers’ interactions with your industry’s content have changed over time. Analyzing these behavioral changes can give you insight into how to better appeal to your target audience.

There are many SEO competitive analysis tools worth trying; two of the most common are SEMRush and Ahrefs.

At BURG+CO., we want to help you succeed in your SEO efforts. To do that, we need to take a look at what your competitors are doing and determine how we can do it even better. We’ll use the most effective SEO competitive analysis tools to ensure that we have the insight needed to come out above the rest.

Want to see how SEO competitive analysis tools can benefit your business? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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