5 tips for boosting your online presence via Google My Business

5 tips for boosting your online presence via Google My Business

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It’s impossible to ignore the power of the internet. If you’re an individual, you can post nearly anything you want about your life, whether it be real or not. Friends, family members, acquaintances and complete strangers can acknowledge those posts and form their own opinion on it. However, if you’re a business owner, your online image and behaviors play a significant role in the success of your business.

Most people are present online in some way or another. But that’s not the same as having an online presence. As a business owner, your online presence refers to how people find your business online as well as how you engage with users. It essentially sums up how much you exist online. So how does Google My Business play a role in that, and how can you use it to boost your online presence? That’s what we’re here to discuss.

Read on to learn about how you can raise your online presence using Google My Business, as well as the benefits of boosting it in the first place for your search engine optimization (SEO).

5 ways you can use Google My Business to boost your online presence

Google My Business, or Google Business Profile, is a tool that helps you boost your business’s visibility on the search engine for relevant keywords. It’s essential for all SEO strategies, as the goal is to always rank as high as possible on search engine result pages (SERPs). 

Google My Business has a variety of uses, including creating a business directory, monitoring how people interact with your business on Google and analyzing your SEO performance.

Here are five tips for boosting your online presence via Google My Business:

  • Add photos — Visualization can play a key role in a customer’s decision-making process. Adding photos of your products, services and buildings to your Google Business Profile can help customers gain a better idea of who you are and what you do. It also helps to paint your business as professional and trustworthy, as they can put a “face” to the name. Plus, Google prioritizes rankings for businesses that have photos as opposed to those that don’t, giving you a competitive edge.
  • Constantly update your profile — As a potential customer, there’s nothing worse than seeing on Google that a business is open at a certain time, or that it’s reachable by phone, only to determine that the information is wrong or outdated. Keeping your Google Business Profile up to date helps your SEO performance while also building trust with users. Plus, it helps your reputation. When information is deemed inaccurate, it’s likely that you’ll leave a bad impression on potential customers.
  • Use ads when possible — We all know how impactful advertisements can be for customer acquisition. It’s possible to use Google My Business as a way to run ads at the top of SERPs for relevant keywords as well as through Google Maps. When it works for your budget, run advertisements so that your name is one of the first things that a customer sees on the page.
  • Respond to all reviews — Engagement is a significant contributor to your SEO performance as well as how your online presence is viewed by potential and current customers. Google My Business allows you to engage with people who have left Google reviews for your business. By responding to all reviews in a professional and personable manner, you’re boosting your reputation by showing appreciation for your customers as well as your encouragement of all feedback.
  • Select secondary categories — People can get extremely specific with Google searches. That’s why your business should be as specifically categorized as possible. Not only does Google My Business allow you to label yourself under one broad category, such as “therapy” or “healthcare,” but you can also choose secondary categories for more specific aspects of your brand, such as “back pain relief” and “occupational therapy.” Secondary categories help your online presence cover a variety of search topics.

Benefits of boosting your online presence for business

Now that we’ve talked about how you can utilize Google My Business for your online presence, you might still be asking, “Why does it matter in the first place?”

Here are a few reasons why it’s important to boost your online presence:

  • Increased brand visibility — If you don’t have an effective online presence, it can be difficult for you to become a recognizable name online. The goal is to have your brand stick in people’s minds once they see it on a SERP.
  • Established credibility — It’s one thing to be present online. It’s another to be seen as a trustworthy online source. By boosting your online presence, you’re able to establish credibility as an industry leader that people feel comfortable giving their business to.
  • Marketing opportunities — With an online presence, you’re able to design more effective marketing efforts. It helps set the foundation for an online platform that can be used for promoting your products, services, content and resources.

Want to attract new visitors to your website with your online presence? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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