As I always like to say, “If it’s free, it’s for me.” Although paid marketing efforts can be great, it’s important to understand the impact of organic marketing. You want people to be brought to your site because of what your marketing brings to the table, not because you paid for a placement on the search engine.
If you’re trying to bring organic traffic to your website, it’s all about your search engine optimization (SEO) strategies. We’re here to guide you through a few strategies worth testing out in an effort to bring people to your website without you having to pay for your spot on a search engine results page (SERP).
Increase organic website traffic with these 5 strategies
When you Google something, the first couple of results are likely sponsored or paid advertisements. Did you know that many people skip right over those and jump to the organic search results? In fact, the click-through rates (CTRs) for the first four organic search results are three to 18 times higher than the CTR of just the first paid result. OK, so how do you get to those spots?
These five strategies can help you boost your site’s organic traffic by appealing to the engine algorithms and ranking high on relevant SERPs:
- Complete a technical audit — If you want people to find value in your site, it should be an easy and engaging site for them to explore. How your site runs can play a significant role in your SEO success. One of the first SEO strategies you should implement is a technical audit. This analysis can let you know the ins and outs of the performance of your site, such as site speed and broken links. A technical SEO audit can help you see any issues that may be interfering with your SERP rankings.
- Refresh old content — Relevancy is a key factor that the algorithm explores when it comes to content, such as blog posts and podcasts. If you’re trying to revamp your SEO strategy, then you should also be revamping your old content that may not align with what your target audience is looking for at this time. Go back to your low-performing content and see how you can refresh it by targeting current popular keywords, putting more internal backlinks and connecting the content to relevant issues.
- Use long-tail keywords in your titles — One of the best ways to gain a competitive edge with your content is by targeting keywords that are as specific as possible to your audience. When you get specific with keywords, they are often several words long. Try to use long-tail keywords, which are three to five words. It may be difficult to fit the entire keyword into the content multiple times without sounding forced, but you can use it fully in the title and more natural iterations of it later on.
- Connect social media to your site — Content creation is an integral aspect of SEO, and social media is a powerful content tool. Be sure that all of your social media posts have links or calls to action that bring the user to your website. When you post or advertise your content on social media, you’re also giving people the opportunity to share your posts on their own profile, which puts more eyes on your site and broadens your reach for increased organic traffic.
- Look at “People also ask” keywords — Sometimes people don’t know exactly what they’re searching for, and that’s OK. For example, a person with the flu may be searching “How long does the flu last,” but they may benefit more from looking up results for “How to quickly treat flu symptoms.” When you’re doing keyword research, type one of the results into the search engine, see what comes up for “People also ask,” and target those searches in your content as a way to increase organic traffic as well as brand visibility.
At BURG+CO., we want to help you take every approach possible to boost your organic traffic through the right SEO strategies. Not only will we help you determine approaches that are likely to appeal to the algorithm, but we can also help you identify any potential SEO issues that may be affecting your efforts without you even realizing it.
Increase organic traffic to your website with BURG+CO.
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
