There is so much content online. When you scroll through your social media or do your daily run-through of news outlets, you see dozens of content pieces. But let’s face it — not all of them are interesting or attention grabbing. Personally, I’m more likely to click on a piece with a colorful video or punny title than an article with a stock photo and a generic headline.
The unfortunate truth is that not every type of content can be fun or optimistic. Many topics must be handled seriously and with professionalism, such as healthcare and politics. However, all content can be engaging in one way or another, regardless of the topic.
While we all know that engaging is almost always a positive quality, let’s dive deeper into why it’s important for the content on your business’s website.
5 benefits of posting engaging content on your website
When we talk about engaging content, we mean that it appeals to your target demographic, holds their attention and has interactive elements. It can also include a storytelling technique or showcase your business’s creativity that brings value to the reader.
Here are five reasons why you should prioritize posting engaging content on your website:
- It shows an understanding of your demographic — Homing in on your target demographic is an essential aspect of an effective marketing strategy. You can create content that is based on the interests and online behaviors of your target audience. You’re not only appealing to them with content that would help them in some way, but you’re also showcasing that you truly understand the reader and what they’re looking for.
- It showcases your business’s relevance — Similar to the previous point, engaging content on your business’s website shows the user that your service or product is relevant to both their needs as a consumer as well as the current climate. By that, we mean that engaging content takes current issues, trends and interests and uses them to relate to the user. This can mean anything from addressing recent national problems to popular social trends. With relevant content, your business is seen as relatable and up to date.
- It gives you a competitive edge — The truth is that you want your business to be better than others. You want to stand out from the crowd of your competitors and show potential customers why you’re the best option. Having engaging content will help you gain a competitive advantage if your approach is different from what your competitors are doing. For example, you can take a different direction on a topic that your competitors have covered, or you can bring something new to the table, such as a unique infographic.
- It increases conversions — When content is engaging, the user is more likely to interact with it, such as by clicking on links and watching videos. It also means that they are more likely to click on a call to action, which increases conversions and lead generation. If they are interacting with your content, that means they are showing genuine interest in your business and are likely candidates for a paying customer.
- It boosts social media shares — When people see something cool or interesting, it’s likely that they’ll want to share it with other people. If you have engaging content that provides value, then people in their lives whom they’ve shared interests and personalities with will also. When your content is shared on social media, it’s spreading brand awareness and broadening its reach.
At BURG+CO., we do many things extremely well, and content creation is just one of those things. We pride ourselves on creating high-quality, engaging content that will drive traffic and conversions. Every piece of content is an opportunity to help move your bottom line.
Want to attract new visitors to your website with engaging content? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
