Every healthcare provider has their own niche or specialty, so why shouldn’t your SEO agency be the same way?
Search engine optimization helps you rank as high as possible on search engine results pages, or SERPs. The goal of SEO is to get as many eyes on your site as possible. It can increase your traffic, engagement and conversions to boost your patient load.
For healthcare practices, SEO helps to show potential patients how your treatment can help with relevant queries. For example, if you’re a physical therapist, SEO practices can help your site appear for people who are searching for “at-home back pain treatment.”
While many SEO agencies can effectively strategize for your practice, there are also benefits to finding a SEO agency that specializes in healthcare to work with. Read on to learn five reasons you should consider a healthcare SEO agency, like BURG+CO.
Reason 1: Tailored strategies for healthcare needs
Your patients all have their own unique needs and challenges that require tailored treatment, just like how your SEO should be.
When people have a health concern, they’re likely to immediately turn to a search engine. No matter how niche their query is, there should be results that address what a patient is searching for. That’s why SEO agencies that specialize in healthcare prioritize specific keyword optimization.
By creating strategies that target the interests and issues of your ideal audience, an agency can get your content in front of the eyes of those who are likely to actually interact with your site. One possibility that may help with this objective is to base your content on a long-tail keyword (three or more words). For example, they can create a blog post for “treating ankle injuries from running,” then optimize the content to appeal to the algorithm, like using external links.
SEO agencies that specialize in healthcare also understand compliance guidelines that need to be followed in the marketing strategies, such as HIPAA.
Reason 2: Enhanced patient engagement through content
A person’s health and wellness journey requires support every step of the way. It’s important to nurture a connection with your patients throughout their journey with you to strengthen your patient-provider relationship for greater treatment outcomes and retention. You want to show how you care for them before, and in-between, their appointments. That’s where content marketing comes in.
An SEO marketing agency that specializes in healthcare can create content that engages with patients through education balanced with empathy. This can include blog posts, infographics and videos that draw in the target audience. They can encourage them to further their connection with your practice through conversions.
Not only does informative content help you rank on relevant SERPs, but it can also boost your credibility and establish trust.
Reason 3: Improved local search visibility
Local SEO refers to the process of boosting your online presence, both on SERPs and Maps, for the communities surrounding your practice. Approximately 46% of Google searches are local. A healthcare SEO agency can help you to increase search visibility and brand awareness for the areas that you serve.
Local SEO is essential for healthcare practices because they often rely almost exclusively on foot traffic, even if telehealth options are available. Strategies like claiming your Google Business Profile and getting reviews can help boost your traffic.
Reason 4: Comprehensive digital marketing solutions
There are so many different aspects of digital marketing that are important to consider beyond SEO, from social media to email. You should choose a healthcare SEO agency that looks at digital marketing from all angles to make sure that you’re getting the best results possible. That includes integrating their SEO with other types of marketing.
By making sure that your SEO is cohesive with your other digital marketing channels, you’re able to keep a consistent brand personality while broadening your reach for conversions and engagement.
Reason 5: Data-driven results and reporting
You can’t have successful marketing efforts going forward if you don’t see what has worked in the past (and what hasn’t). Analyzing metrics is a key aspect of digital marketing strategies. A healthcare SEO agency can keep an eye on everything from conversions to keyword rankings as they implement your SEO strategy. Then they can use that data to determine what needs to be changed in the future, and what needs to be explored further.
A healthcare SEO agency can not only report on important KPIs, but they can use those KPIs to help you gain a better understanding of your patient growth. For instance, they’ll see how the number of appointment requests and phone calls correlate to recent efforts.
Want to attract new patients to your website? BURG+CO. is a healthcare SEO agency that can help
You want an SEO agency that cares about people becoming their healthiest selves just as much as you do. That’s why you should choose BURG+CO. for your digital marketing needs.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
