If you bake a cake but the texture comes out wrong, you retrace your steps in the recipe to see what might explain it. The same goes for marketing efforts. Creating something as a business owner is always a terrific accomplishment, but the impact of the end result is essential for growth. It’s important to track the progress and performance of your efforts to see what works and what doesn’t.
When it comes to search engine optimization (SEO), there are a variety of important metrics to track as you put your strategies into action. By learning about the ones you should be taking note of, you can ensure that every strength is capitalized on and every weakness is addressed to get the best results possible.
5 SEO metrics that you should track
The goal of SEO metrics is to show you how your efforts are performing and how they’re contributing to your growth. They also help you analyze recent changes or tests that you may have implemented.
Here are five important metrics to track in the SEO world:
- Organic traffic — While paid advertising can be beneficial, the right SEO marketing efforts can bring traffic to your site without a paid campaign. Organic traffic comes from people who are directed to your site or content by clicking on a result from a search engine result page. By tracking this metric, you’re able to see what content is bringing the most traffic, which keywords you’re ranking well for and how search engines are helping your online presence.
- Conversions — It’s always nice to see people visit your site and explore your pages. However, the goal is to always push them along the sales funnel through conversions. A conversion refers to a desired action being taken by the user after organically finding your site. A conversion can include making a purchase, filling out a contact form or calling for more information. By tracking conversions, you can see if your calls to action are effective and how engaging your content is for the target demographic.
- Bounce rate — If you own a store that people walk into, look around once and immediately walk out, there are likely changes that you would look into making. The same goes for online activity. A bounce rate refers to how long it takes for someone to leave your site after only viewing one page. By tracking your bounce rate, you can find opportunities for increased engagement and how you can encourage navigating your entire site, not just one page.
- Keyword rankings — Search engine optimization is all about getting your site as high as possible on search engine result pages. Where your site or content is located on the page is known as keyword rankings. By tracking how your site moves up and down over a period of time for relevant keywords, you can see if there’s room for reoptimization or retargeting your content.
- ROI — Return on investment is a crucial SEO metric, because you want to make sure that the results you’re getting from your SEO strategies are bringing in more money than you are using to put them into action. By tracking your ROI, you can make informative decisions, ensure that you’re properly allocating your budget and identify potential issues before they worsen.
At BURG+CO., we’re all about the data. That’s why tracking analytics is one of our priorities for every SEO strategy that we help you create. We’ll gather the numbers from your metrics, give you a report, and show you how your efforts are helping you to move your bottom line and where tweaks should be made.
We stand out from other agencies by not shying away from the hard parts. When there’s a low metric, we’ll tell you what we believe is the cause and what we can do about it moving forward.
Want to attract new visitors to your website through SEO metrics? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.