Many people turn to search engines as the first source of information for their health concerns, whether it be mild neck pain or an unusual bruise. With effective organic search engine optimization (SEO) strategies, you can generate quality leads to help people take action on those concerns and move along their health and wellness journey.
Organic SEO means trying to rank high on search engine results pages for relevant healthcare keywords. Organic SEO is important in healthcare because it gives you the opportunity to get your site in front of as many eyes as possible, showcase your expertise and connect your services to commonly searched concerns.
Organic SEO can help boost a variety of metrics that help your website, including lead generation. Lead generation refers to the process of attracting qualified potential patients and maintaining their interest in the hopes that they will book an appointment with you.
Read on to learn about the benefits of using organic SEO to acquire and retain patients. We’ll also discuss how BURG+CO. can help healthcare companies generate leads.
Benefit 1: Increased online visibility
It’s wonderful that people can go online and quickly find a healthcare provider in their area. On the flip side, you want to stand out from the crowd. With organic SEO, you can get plenty of eyes on your website by ranking high on search engine results pages (SERPs). You can make people aware of who you are, what you do and how you can help them with the concerns that they’re searching for
Online visibility can help you stick out in people’s minds by popping up on multiple relevant SERPs, leading to brand recognition. The more they see your name, the more likely they are to associate you with being trustworthy and high quality, leading to click-throughs.
Benefit 2: Cost-effective lead generation
Even though there are different marketing strategies that can help you generate your leads, it’s a good idea to prioritize the ones that are budget friendly. Yes, paid advertising has its perks, such as immediate results and targeted efforts, but using organic SEO can help you generate leads in a cost-effective way in comparison to paid advertising.
Lead generation through organic SEO provides more long-term financial benefits than paid options because once you reach high rankings, you’re likely to continue receiving steady traffic, providing a high return on investment (ROI).
Benefit 3: Improved patient engagement
Lead generation is a process that involves nudging people along to book an appointment by showcasing your value through content. With organic SEO, you can see an increase in patient engagement — in other words, they interact with your site and complete conversions (e.g., filling out a contact form).
Patient engagement is also a benefit of organic SEO that comes from social media. With targeted social media posts, patients can comment and share your posts. It can strengthen their connection with you while broadening your reach.
Benefit 4: Building credibility and trust
People shouldn’t settle when it comes to choosing the people who impact their health and wellness. Healthcare requires the patient to open up about their personal struggles, so they have to be comfortable with who they’re opening up to and trust in their expertise. Organic SEO helps you to build authority through high-quality content.
You can also use the power of reviews and testimonials in your SEO strategy to showcase your credibility. People are more inclined to see providers who have received the stamp of approval from other patients.
Benefit 5: Sustainable lead generation strategy
Every marketing effort is an opportunity to bring in quality leads, and you want these leads to provide long-term benefits that help you reach your goals. Organic SEO is a strategy that can provide sustainable, positive results. You can continuously climb the ranks and strengthen your brand awareness.
A successful SEO strategy can also adapt to market trends. You can incorporate trends into your strategy, such as new popular distribution channels and unique AI features, that will help you stay on top of patient behavior and continue being a relevant source.
Want to attract new patients to your website? BURG+CO. is a lead generation company that can help
If you’re trying to figure out the most effective SEO strategy for lead generation, BURG+CO. is the right company for you. We’ll help you create and implement an organic SEO strategy that can generate quality leads in a cost-effective manner and get you the sustainable metrics that you’re looking for.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
