The who, what, why and how of your business should all be found on your website. Your website is the first place someone will look to learn about your business, which is why it should be optimized in every sense. The quality of your website is not only important for people to learn about your business, but it also plays a role in how easily they can find it in the first place.
Search engine optimization (SEO) refers to having your site and content appeal to the search engine algorithm. It helps you rank high on result pages for relevant keywords. There are many SEO contributing factors worth exploring, especially your site’s user experience. This includes everything from page speed and navigation to mobile-friendliness and site architecture. If you’re unsure where your site stands in these aspects, it’s time for an SEO audit.
5 benefits of an SEO audit for your website as a business owner
An SEO audit is essentially a test to show the ins and out of your website and how users engage with it. Whether your images are too big and it’s slowing down your page loading speed or you’re lacking in internal links, an SEO audit for your site can show you data that impacts how you perform on search engines.
An SEO audit is a multistep process that can often be completed through tools such as Semrush.
Here are five advantages of having an SEO audit done on your business’s website:
- Increasing organic traffic — One of the main goals of SEO strategies is to bring people to your site solely through search engine result page rankings without the use of paid advertisements. An SEO audit will work to boost your organic traffic by helping you improve factors that impact your rankings to put your website in front of more search engine users. It will also help you target the right demographics who will be drawn to your site by identifying the keywords they’re looking for.
- Recognizing weak spots — Capitalizing on your strengths and tweaking your weaknesses is essential for every step along your SEO journey. An SEO audit for your business’s website will help you take note of areas where your website can be improved, such as switching out broken links or switching calls to action for a reduced bounce rate. By running an SEO audit, you can catch issues that may be slipping through the cracks or prevent any problems from worsening.
- Identifying optimization opportunities — There’s always room for improvement. If you’re trying to find out how you can make good aspects of your website even better, an SEO audit can give you some inspiration. It can show you elements that can be optimized for improved user experience and rankings, such as page loading speed and the mobile-friendliness of your site. By using the audit as a way to identify optimization opportunities, you can build a well-rounded site that is well tended in every aspect.
- Resolving technical issues — We all know someone who says they’re “not a tech person,” or maybe you’ve said that yourself. It’s not uncommon to run a business website without understanding everything that goes on behind the scenes. While most businesses will have some form of web management or IT team to help with the day-to-day operations of a site, an SEO audit can lay out the technical issues of your site in an easy-to-understand way, such as understanding the quality of your sitemap.
- High long-term ROI — No decision should be made by a business that doesn’t have a good return on investment (ROI). If you’re putting more money into a strategy than it will bring in, you’re setting yourself up for failure. An SEO audit has a high return on investment as it can highlight small and large fixes that will provide long-term benefits to your strategy, such as increased conversions and engagement, that will bring in sales.
At BURG+CO., we’ll guide you through every step of your SEO audit. Not only will we run the tests ourselves, but we’ll also walk you through the results (both the good and bad) and help you implement solutions with data-backed insights.
Want to attract new visitors to your website following an SEO audit? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
