Everyone deserves the care and resources they need to live their happiest and healthiest lives. When you own a healthcare practice, it’s important that you’re recognized as a provider for the type of healthcare support that can help people along their wellness journey. That’s why the power of marketing strategies in the healthcare industry shouldn’t be underestimated.
Healthcare marketing is all about showing prospective patients that you’re an expert in your field. You’re trying to convey that you can provide them with the empathy, knowledge and improvements that they’re looking for when the time comes. If you’re unsure about the best courses of action to achieve this mission, we’re here to provide you with some inspiration.
4 examples of marketing strategies in the healthcare industry
Marketing strategies have a positive impact on the healthcare industry as a whole. They provide people with important information for living a healthy lifestyle and encourage people to seek support when there’s an issue. They also work to build credibility for experts in the field.
The right healthcare marketing strategies can display your expertise through content and give people the encouragement they need to move along their healthcare journey. Some strategies can work for any industry. However, there are others that are particularly effective for healthcare professionals.
If you’re trying to explore healthcare marketing strategies, here are four types worth testing out:
- Infographics — When you look at a screen, your eyes are almost automatically drawn to the first (or largest) graphic on the page. Content with visuals have more than 90% higher view counts than text-only content. Infographics are specifically effective for healthcare marketing because they make clinical information more accessible and easier to digest due to the simplified, eye-catching format. They can be shared on social media or included in blog posts.
- Podcasts — It’s impossible to deny the impact of podcasts on current digital marketing. There’s something out there for even the most niche interest. That’s why it’s worth implementing into your healthcare marketing strategy. Create a podcast that takes your mission as a provider and puts it into a format that can appeal to the everyday patient. It can range from educating listeners about diagnoses to addressing misinformation that may be preventing someone from getting the care they need.
- Demonstration videos — Picture a patient calling a doctor’s office about knee pain. The doctor says, “We’re going to evaluate your knee’s range of motion.” That doesn’t really tell the patient much about what to expect. Demonstration videos can be a tool that’s uniquely beneficial as a healthcare marketing strategy because it can alleviate the uncertainty and nerves that people have about treatment. By seeing a video of a knee evaluation, the patient can reduce their fear about what’s involved.
- Patient testimonials — Getting a stamp of approval from anyone is (usually) a good thing. However, they are especially beneficial from past or current patients. By encouraging patient reviews on Google, sending out feedback surveys and creating content that can be shared on social media, you can gain patient testimonials. Then, you can highlight those reviews on your website and increase engagement. Patient testimonials work as a marketing strategy because they boost your brand awareness. They also set you up as an expert in your field.
At BURG+CO., we know what it takes to reach the right people with your healthcare marketing strategies. Through collaboration, brainstorming and data analysis, we can help you launch and track healthcare marketing strategies that will help bring new people into your practice, retain existing patients and help you to stand out from fellow providers.
Want to attract new visitors to your website through effective healthcare marketing strategies? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
