Security, privacy and safety should be three of your top priorities for yourself, your loved ones and those you interact with every day. However, those priorities go beyond your day-to-day lifestyle. If you own a healthcare practice, your patients’ privacy should always be your main focus alongside their well-being.
HIPAA, or the Health Insurance Portability and Accountability Act, is a law that plays a pivotal role in healthcare practice operations. It works to ensure that your patients and their information are protected by confidentiality processes. Every healthcare practice understands the role of HIPAA in its patient care. The law should also apply to everyone you work with, such as a marketing company.
HIPAA is just as important in healthcare marketing as it is in healthcare treatment. That’s why you should consider working with a HIPAA-compliant marketing company.
4 benefits of working with a HIPAA-compliant marketing company
A marketing company can help your healthcare practice in a variety of ways. It can help you reach new patients, boost patient retention and share your expertise with thousands online. However, not every marketing company will take HIPAA into consideration, which can put your patients and your reputation at risk.
The good news is that there are HIPAA-compliant marketing companies out there, such as BURG+CO. A HIPAA-compliant marketing company will ensure patients’ consent before receiving materials, make sure that all protected health information is anonymous and even work with a HIPAA expert.
Besides increasing your marketing performance, here are four reasons why a HIPAA-compliant marketing company is a smart idea:
- Reduced risk of legal issues — If any part of your healthcare business isn’t HIPAA compliant, there can be legal ramifications. HIPAA violations can result in liability issues, fines and even prison time. The severity depends on the violation. By working with a marketing company that understands the ins and outs of the law, they can make sure that your website, as well as every marketing effort, doesn’t violate the privacy of your current or prospective patients.
- No cutting corners — Running any business is challenging. It’s especially true when your business focuses on helping people become as healthy as possible. However, difficult day-to-day operations don’t mean that you should try to take the “easy way out” or skip over protocol that may interfere with HIPAA. When your marketing company has the same mindset, you know that it’s constantly putting 100% of its effort into every service.
- Trust for all parties involved — Without a professional relationship that’s built on trust, there won’t be success on either side. A HIPAA-compliant marketing company will not only showcase how much you can trust it and its compliance, but it’ll also help you strengthen your relationships with your patients. By taking pride in the companies you work with, you’re showing patients how much you value the quality of their care.
- Showing their values — Trustworthiness is just one value that you should look for in your marketing company. A business that focuses on HIPAA compliance is showing a variety of values that can make you feel confident in partnering together. If a marketing company advertises itself as HIPAA compliant, it’s showing integrity in its work and accountability for the role it plays in your patient journey. This also shows respect for your patients as well as your reputation.
At BURG+CO., we want to make your patients feel as safe and protected as possible. We also want you to feel the same way in your partnership with us. That’s why we’ll make sure that every marketing service we provide you is HIPAA compliant. The goal is to not only boost your patient acquisition and retention, but to also establish you as a trustworthy practice that values its patients’ privacy just as much as their health.
Want to work with a HIPAA-compliant marketing company? BURG+CO. is what you’re looking for
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
