Let’s just put it out there: No one likes a copycat. It can sometimes be difficult to create something 100% original; nevertheless, you should never actually steal someone else’s work. However, you’re likely using some words in some order that has been used before. That’s where a plagiarism checker tool comes in.
Whether you’re creating content yourself or you’ve outsourced it to others, you want to ensure that you’re never posting anything that’s been plagiarized. Not only is it looked down upon and can impact your brand credibility, but it can also significantly hurt your search engine optimization (SEO) performance.
A plagiarism checker should be in your SEO toolbox. In this article, we’ll talk about some of the best options before diving into the ways that plagiarism can impact your SEO. We’ll also discuss how BURG+CO. uses the best tools to ensure that our clients have original content that ranks well on search engine results pages.
4 plagiarism checker tool recommendations from SEO experts
Plagiarism isn’t as straightforward as it is in the movies. It doesn’t have to be entire works that are copied word for word. It could simply mean not citing a source for a fact, having similar sentences, or paraphrasing parts of another work with just a few changes here or there. Since you may not always be aware of plagiarism, it should be checked on every piece of content that’s meant for your site.
Here are four plagiarism checker tools that experts recommend for your due diligence:
- Grammarly — Many Grammarly services are free, but complete plagiarism detection reports are only provided with a paid Pro or Enterprise plan:
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- See an originality score
- Used by thousands of colleges and universities
- Compares work to more than 16 billion academic papers and web pages
- Also provides feedback for grammar, tone, word choice, etc.
- Copyscape — Free software to detect plagiarized content or AI-generated content:
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- Searches for copies of your work across the web
- Additional paid services to prevent content theft or fraud
- Paid Copysentry service alerts you when people try to use your content
- Provides you with “Protected by Copyscape” banners to deter plagiarists
- Scribbr — Free basic plagiarism checker, with premium plagiarism detection that provides exact similarity percentage and original text comparisons:
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- Largest database of nearly 100 billion web pages and 8 million publications
- Supports more than 15 languages
- Paid services include AI detection and proofreader
- Detects heavily edited content that may still be plagiarized
- Quetext — Check up to 500 words for plagiarism at no charge:
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- Uses DeepSearch™ technology
- Provides a contextual analysis for unintended plagiarism
- Can be added as a Google Chrome extension
- Utilizes fuzzy matching, which identifies similar info and allows for discrepancies
Why you should use a plagiarism checker tool for your SEO
Plagiarism is bad. We all know that. However, it’s especially important for your SEO performance that you use a plagiarism checker tool to eliminate the risk as much as possible.
If any plagiarism is detected in your content by the search engine algorithm, it can significantly impact your SEO rankings, and the content may even be removed completely.
Plagiarism can have a negative impact on SEO due to:
- Reduced user trust
- Decreased credibility, which can affect authority, a significant factor considered by algorithms
- Less engagement from users
- Fewer backlinks from reputable sources
- Increased bounce rate
- Impacted user experience
At BURG+CO., we pride ourselves on creating original, high-quality content for our clients that will help to drive their conversions. And while we would like to rely completely on our expertise, we understand the power of double assurance. That’s why we utilize plagiarism checker tools to verify our content. We’ll even send you the proof ourselves if you ask. Basically, we hold our writers to the highest ethical standards.
Want to attract new visitors to your website? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
