Feedback, whether it’s good or bad, is valuable in every part of life. Positive feedback gives us the motivation and confidence we need to continue working hard. For example, we all love to hear our boss give us kudos and recognize our improvement. Negative feedback can help us make the necessary changes for success in the future. For example, hearing our best friend say that our brownies are dry can motivate us to learn how to tweak the recipe for next time. The same goes for patient feedback from healthcare facilities.
Patient satisfaction surveys provide you with the feedback you need to see where your team is doing well and what needs to be adjusted.
4 benefits of patient satisfaction surveys in your marketing strategy
A patient satisfaction survey is a person’s assessment of their experience after leaving a healthcare appointment. It’s essentially a questionnaire about a patient’s opinions on your practice’s quality of care, accessibility, staff behavior and more. While this information is always important to know, a patient satisfaction survey is an especially valuable tool for your marketing strategy.
A patient satisfaction survey can be given in a variety of ways. It’s often sent through a follow-up email, text or targeted advertisement.
Here are four benefits that patient satisfaction surveys can bring to your marketing strategy:
- Understanding patient voice — While you’re the expert, the best healthcare experiences come from treating patients as collaborators. If a patient feels like they are playing an active role in their healthcare, they are likely to see better results. A patient satisfaction survey can help you gain a better grasp of the voice of the patient, meaning their preferences and opinions. When you pay attention to their survey responses, you can help them feel heard by taking action based on their feedback and personalizing your marketing efforts.
- Gaining perspective into operations — No matter how small your practice is or how hands-on you are in the day-to-day running of your healthcare business, it’s impossible to be everywhere at once. It’s possible that there are small issues that you’re unaware of. They can be brought to your attention through the patient satisfaction survey, giving you the chance to see how people perceive your practice because you’re able to see it through their eyes.
- Attracting new qualified patients — One of the main goals of all healthcare marketing efforts is increasing qualified patient acquisition. By taking note of a patient satisfaction survey following an appointment, you can gain a better idea about if they’ll return. You can see if they’ll pass on positive feedback to other potential patients. It also helps you understand what your patients are looking for in their healthcare experience. That insight can help you market to the right people.
- Bringing inspiration for improvements — By taking a look at patient satisfaction surveys, you can see where your strengths and weaknesses are. You can get ideas for how to improve in a variety of areas, such as changing marketing distribution channels based on the question, “How did you hear about us?” If patients don’t talk about the environment of your practice in a positive light, you can consider new decorations or offering free refreshments.
At BURG+CO., we find value in every type of marketing tool, with patient satisfaction surveys being just one of them. If you’re managing a healthcare practice and want to learn more about your patients and how feedback can impact your marketing, we can help. Along with launching and tracking surveys, we’ll also help you take the results of those surveys and put them into actionable steps for improvement.
Want to gain the benefits of patient satisfaction surveys? BURG+CO. can help
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