Marketing for your healthcare brand requires a lot of moving parts. These can include everything from creating relevant content to optimizing your Google Business Profile. It’s likely that your practice already has enough on its plate, which is why it’s worth considering handing over the reins of marketing to a private practice agency.
A private practice marketing agency, like BURG+CO., does more than just help you get new patients. With effective strategies and data tracking, an agency can help scale your healthcare practice and broaden your reach to as many potential patients as possible. For healthcare brands specifically, a private agency can ensure that your marketing is targeting relevant concerns that help people recognize when it’s time to book an appointment with you.
Read on to learn the specific ways that a private practice marketing agency can scale your healthcare brand.
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Leverage healthcare social media marketing
It’s impossible to talk about marketing in 2025 without discussing the power of social media, which is why it’s a helpful way to scale your practice. A private practice agency can create campaigns for your healthcare brand that meet people where they are.
An agency can do a deep-dive into the demographics that are engaging with your brand and see how they compare with the criteria of your qualified leads to identify the exact audience that you should be gearing your posts toward.
They’ll also be able to create and post engaging content on your social media platforms as a way to boost visibility, awareness and conversions. You’ll collaborate to figure out what types of content will get the engagement you’re looking for, such as tutorial videos or colorful infographics.
Platforms worth focusing on include Facebook and YouTube, because you can create informative videos while connecting directly with potential patients in the comments.
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Implement patient engagement strategies
Patient engagement not only increases the likelihood of conversions, but it also strengthens your patient-provider relationships, credibility and reputation. It means providing support and improving the patient journey before, during and after appointments. Feedback plays a significant role in that.
Receiving patient feedback, and properly responding to it in an approachable, professional manner, shows how much you value patient experience and remain approachable while maintaining your expertise. Reviews on your Google Business Profile can also boost your search engine rankings.
Besides interacting with feedback, engagement tools that can scale your practice include:
- Online portal or mobile app to maintain patient connection between appointments
- Telehealth options
- Medication reminder emails
A private practice marketing agency can figure out which tools work best for your target patients, resources and scaling goals.
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Measure success and ROI
With marketing, looking at past performance is just as important as taking the next step of your marketing strategy. If you don’t know what has (or hasn’t) worked before, it can be difficult to make an informed decision for the future of your marketing strategy. That’s what a private practice marketing agency can provide for you.
An agency can help you scale by tracking metrics, calculating your ROI over time and staying on top of trends to determine what your next move should be.
The key performance indicators that the agency can track for you include:
- Organic traffic
- Pages per session
- Engagement
- Conversions
- Keyword rankings
They can use that data to adjust your strategy as needed. They can catch potential issues, capitalize on your strengths and keep you climbing the search engine results pages.
Want to attract new patients to your website and scale your healthcare practice? BURG+CO. is a private practice marketing agency that can help
Scaling your healthcare brand allows you to help as many people as possible on their health and wellness journey. And marketing should be a key aspect of your scaling process. After all, people can’t book an appointment with you if they don’t know who you are or where to find you, which is why you might need to look to a private practice agency to help you achieve your goals. That’s where BURG+CO. comes in.
Our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
