We want many things to be as fast and simple as possible, from paying bills to filing a document. Unfortunately, it seems like there are many instances where a process is far more complicated than it needs to be. And when a process is too complicated, it’s possible for a person to abandon it before finishing it. The same concept applies to the patient intake form process for a healthcare practice.
One goal of healthcare marketing is to encourage potential patients to complete a conversion on your site, such as filling out a patient intake form. By making the form completion easy and accessible, you can see a boost in your organic conversions, which can lead to revenue.
Read on to learn a few reasons why an easy-to-complete patient intake form can lead to an increase in organic conversions. Then we’ll discuss what should be included in an effective registration form.
- Increases convenience
If something can be completed with just a few clicks online, many people think, “Why not?” Even with something as important as healthcare, convenience is still one of the main priorities for patients looking for a new provider. That’s why online patient intake forms are always a good idea.
A convenient patient intake form that’s easy to access on the site (or at the bottom of a blog post) increases the likelihood of conversions that lead to patient acquisition. By making it easy to find and complete the form, you can help patients feel a sense of accomplishment and productivity for handling something important without it taking an excessive amount of time.
- Improves user experience
From the moment a potential patient clicks on your site from a search engine results page, it’s up to you to keep them interested enough to complete a patient intake form. A quality user experience includes easy navigation, quick page loading speeds and engaging designs.
Organic conversion leading to a completed intake form means that the patient was able to easily explore your site and find what they needed without being put off by something like a broken call to action button.
- Establishes a sense of trust
An assessment form process that efficiently moves people along the patient journey can help them gain a sense of trust in you. This leads to further engagement and conversions for retention. Based on the thoroughness and care displayed in the form, you’re establishing yourself as a credible, patient-focused provider by showing your commitment to providing them with easy, quick access to your care.
What to consider in a patient intake form that will drive conversions
When a person clicks on your intake form, you want them to complete the conversion all the way through to the Submit button. There are a few aspects of a patient intake form that you should consider including to make sure that it covers all the bases while still prioritizing the patient’s time. Here are a few things it should include:
- Related questions grouped together (e.g., all medical history questions together)
- Simple language without medical jargon
- Clear instructions
- Properly spaced-out questions
- Culturally sensitive questions
- Space for feedback about the intake form
People are also more likely to complete conversions if they feel like they aren’t being pitched generic information that every other patient is seeing. Use data from your marketing efforts to customize the form for your specific demographics. This may include adding questions about specific issues that are common for your target audience or asking qualifying questions toward the beginning of the form to determine the path other questions should take.
Want to create a patient intake form that drives conversions? BURG+CO. can help
Conversions are a key performance indicator for marketing strategies because they show how well you’re able to engage with a patient to the point that they want to connect with you in the future, thus providing revenue. A patient intake form that seamlessly moves a patient along their wellness journey will drive conversions by making it easy for them to take the next step.
At BURG+CO., our team has years of experience in helping healthcare brands improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help.
Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
