Have you ever gone to a website and repeatedly and rapidly clicked on something? Then, you have performed the user experience action we’re centering this post around — rage clicks.
Unfortunately, people who visit a website and end up doing rage clicks aren’t very likely to recommend that site or the business the site represents. One report on buyer trends found that 86% of customers trust word-of-mouth reviews and recommendations from friends. That means having a site that’s causing regular rage clicks could be seriously hurting your business’s ability to create positive word-of-mouth reviews and bring in new customers. Cue a drop in revenue if those things are happening.
3 steps you can take to address rage clicks on your website
Hopefully, it’s clear to you that allowing rage clicks to continue happening regularly on your site would be bad for your business. Fortunately, there are specific steps you can take to address rage clicks on your website, including:
1.Determining why and where rage clicks are occurring on your website.
The first step to take toward addressing a high number of rage clicks on your website is to determine why and where the rage clicks are happening. Start with the where first. Using product analytics software, like Google Analytics, you can discover where on your site rage clicks are happening. Then, you can analyze these locations to determine why rage clicks are occurring there, which may include reasons like:
- Having site elements that customers think should be clickable that aren’t actually clickable.
- Having site elements with broken links.
- Having misleading content on your site.
2. Implementing a rage click solution.
Once you know why and where rage clicks are occurring on your site, it’s time to create a specific solution to address them. Let’s look at some potential solutions to addressing the three causes listed above.
For the first cause, you and your team can look at which site elements customers are accidentally clicking on expecting a response. You can then work to make those elements clickable.
The second cause can be addressed simply by fixing the broken link for the element in question. You may also want to create a regular site audit procedure that allows your team to identify and fix broken links. Hopefully, before they garner rage clicks.
To address the third cause, your team will need to take a close look at the content people are rage clicking on. If the content is misleading or unclear, then there are three potential options:
- Remove the misleading content.
- Rework the content so that it doesn’t prompt people to click on it.
- Make the content clickable by adding an appropriate link.
3. Monitoring your fixes to see if they’re working.
This may be the most important step in addressing rage clicks. Don’t just put your solutions in place and then forget about them. Use the analytics tools at your disposal to make sure they’re actually working. If you don’t, your solution at best won’t fix the cause of the rage clicks. At worst, it could actually lead to more of them. Monitoring your fixes will allow you to either see that they’re working or that they aren’t and take the appropriate action.
Want to attract new visitors to your website and have a UX that turns them into customers? BURG+CO. can help
Increasing traffic to and creating a top-notch user experience on your website plays a vital role in increasing conversions and bringing in new customers. However, it’s difficult to accomplish these goals when you don’t know what to do to reach them. Fortunately, BURG+CO. is ready and able to help you.
Our team has years of experience in helping businesses improve their digital presence and websites in ways that attract new customers and help them retain existing ones. If you’re looking to perform better in search engine results, attract more visitors to your site and turn visitors into customers with a vibrant user experience, we’re ready to talk to you to see how we can help. Contact our team today for more information about our digital marketing solutions or to schedule a complimentary consultation.