Marketing Academy
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Three tips for developing an effective mobile search marketing strategy
The digital realm is so much more than just sites that run on desktop or laptop computers. These days mobile devices like tablets and smartphones are frequently used to search for products and services. One study reports that 59% of people use mobile devices to...
Should my business be using Bing paid search advertising?
Many companies focus their paid search advertising on Google, which is a sound strategy. After all, Google handled nearly 62% of search queries in January 2021. However, if your business already has successful Google Ads campaigns, you may want to consider...
How can health care providers benefit from a PPC agency?
Most people see pay-per-click (PPC) ads on their social media platforms and websites they visit. Often, health care providers are the focus of many of these ads. The reason that health care providers are so well represented in PPC ads is that many people are...
What traits should a health care provider look for in an SEO company?
Search engine optimization (SEO) has become an important part of many health care providers’ overall marketing strategy. However, providers who haven’t yet adopted SEO may not be sure how to find the right company to help them implement it. It’s no secret that...
Four ways SEO can benefit health care providers
Health care providers have many goals that they want to achieve, and marketing is one way that they go about achieving those goals. Take your health care practice for instance. You probably want to gain new patients and keep your current patients at the very...