Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
SEO news: Week of July 5, 2021
Search engine optimization (SEO) is a fast-paced area of digital marketing. Staying on top of the latest news and developments in the industry is a critical part of success. With more information and less time than ever, it can be helpful to lean on the expertise and...
How to improve a website to increase conversions
It’s the dream. The holy grail of digital marketing. You have a growing number of conversions coming to your business through your website, but meeting this goal can take some work to achieve. Determining how to improve your website to increase conversions is...
How to improve your website SEO in four steps
Figuring out how to improve your website search engine optimization (SEO) so that you’ll rank higher on search engine results is a goal many businesses are shooting for. Even so, each business and website is different. As a result, the same steps that work for another...
What does SEO mean in marketing and how can it help you?
The first part of this question is fairly straightforward. SEO is an acronym for search engine optimization, and it can mean huge improvements in your marketing strategy. SEO is a hugely popular marketing tool. It involves taking steps to increase how many...
Why is digital media marketing something you should be doing?
Both small and large businesses are always looking for more ways to grow. Digital media marketing is a great vehicle for businesses to grow, if they aren’t using it already. Digital media marketing is synonymous with the terms “digital marketing” and “online...