Marketing Academy
3 steps to getting better results from your digital marketing in 2023
Digital marketing has grown in 2022, there’s no question. It’s estimated that 66% of retail businesses increased their digital marketing budgets in 2022. However, throwing money at your digital marketing can only take you so far, and it definitely doesn’t guarantee...
How many SEO keywords should I use for superb content?
As with other questions related to search engine optimization (SEO), the bottom-line answer isn’t very satisfying. The answer is it depends. However, in general, a piece of SEO content should contain at least one keyword or phrase. It should also contain several...
The conversion process in innovative tech businesses: A basic roadmap
Innovative tech businesses rely on innovation. Seems pretty straightforward, right? However, such businesses can have a truly innovative product and digital marketing that creates a buzz about that product and lots of organic traffic yet still fall short of sales...
Getting good digital marketing? You are if your strategy includes these 4 elements
Do you know if you’re getting good (or better) digital marketing? Trying to answer this question is something many business owners and executives do in Q4. After all, this is typically the time to evaluate how all aspects of your business have done over the other...
The top 3 benefits businesses should get from SEO keyword research services
Think about the times in your life when a word or phrase resonated so clearly and powerfully with you that you were instantly prepared to take some sort of action. Maybe it was the first time someone said, “I love you,” to you. It might have been the first time you...
