Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
These content strategies are still relevant in 2020
Content marketing can encompass a broad scope by its very nature. In the most basic sense, content marketing is built on the idea that businesses can build an audience for their brand by creating high-quality content that is useful, informative and relevant to the...
PPC news — week of April 13
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Four bad content marketing examples that will make you cringe
Content marketing can be tricky to define. This can even make it difficult to distinguish good content marketing from bad content marketing sometimes. Since content marketing is about building an audience for your brand by establishing trust, what works for one...
The role of paid advertising in your search engine marketing strategy
Search engine marketing (SEM) is a term usually used in contrast to search engine optimization (SEO) due to its use of paid advertising over organic results. Since organic SEO efforts basically amount to free advertising, many businesses and webmasters may question...
What all is involved in search engine marketing?
Search engine marketing is a general term used to describe the use of paid listings on search engines to generate traffic to a website. This practice is in contrast to organic search engine optimization (SEO) that seeks to improve a website’s ranking on unpaid search...