Marketing Academy
3 questions you and a user experience consultant must answer
Marketing without a focus on user experience (UX) and user interface (UI) is like sending out invitations to a housewarming party before your house is even built. People show up, but there aren't any chairs, food or even drywall. It's like you invited everyone but...
Boost your site’s UX optimization with these 4 SEO tips
Search engine optimization (SEO) and user experience (UX) optimization can and should go hand in hand. Especially when businesses are trying to achieve the highest possible level of UX optimization. Why is UX optimization so important? The term “user experience” can...
What is the ultimate goal of any public relations effort?
The ultimate goal of any public relations effort is to make brands more successful. That doesn’t seem like a complicated goal, but achieving it effectively requires that your public relations efforts do some very specific things. Build credibility. Many people talk...
Sales funnel conversions rates you want to see (and ones you don’t)
Sales funnel conversion rates are one of the terms that marketing and sales professionals throw around a lot. But, let’s say that you, like most people, aren’t a marketing or sales professional. Yet you are trying to figure out if you need to take action to boost your...
5 user experience survey questions whose answers can lead to increased growth
You’ve done all the research. You know who your target audience is. You’ve exhaustively ferreted out their problems and pain points that your products or services can help address. Your search engine optimization (SEO) strategy has been tested and approved, and your...
