Marketing Academy
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Three examples of hub content your business should be creating regularly
Content, content, content. Digital marketers have been told over and over that content is the basis of digital marketing plans. There are plenty of good reasons for that. One reason is that digital marketers know that content goes beyond blog posts and webpages....
Digital marketing in health care has lagged behind other industries because of these three things
Health care has been a hot-button issue for years now. Also, health care providers have recently faced challenges related to the COVID-19 pandemic. Fortunately, robust digital marketing strategies have allowed many health care providers to weather the pandemic...
How long can it take for SEO tweaks to manifest in search engine ranking reports?
Your business has had a solid search engine optimization (SEO) strategy, but you recently noticed that your search engine ranking reports are showing a dip in your numbers. In response, you made some tweaks to your SEO, but you are not sure if your tweaks are...
What three factors have the most impact when optimizing a website for searches?
There are many times when a business will want to work on optimizing its website for search. After a Google update and if your site is not ranking highly in search results are two of those times, but it can be tricky to navigate which factors you should address to...
Why understanding your business’s conversion process is vital to digital marketing plans
Most people see their houses or apartment buildings as stable structures. Yet they will easily come crashing down if part of their foundations are removed. This analogy perfectly encapsulates what can happen to your digital marketing plan if there isn’t a good...