Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Three Things NOT to Do In Your PPC Campaign
A pay-per-click (PPC) campaign is a form of digital marketing that you cannot afford to get wrong. Mistakes happen here or there, but in PPC, a mistake can cost you a lot of money and not provide you with any results. We’re here to help you avoid these mistakes and...
How PPC Can Get More People to Call Your Business
If you’ve been involved in any form of digital marketing, you’ve probably come across pay-per-click (PPC) advertising. This is a form of advertising in which you bid on keywords to display an advertisement at the top of search engine results when those keywords are...
Four Tips for Making Your PPC Campaign More Effective
You have probably looked into pay-per-click (PPC) advertising or tried it yourself at one point if you’re interested in digital marketing. PPC ads are known for their effectiveness in promoting brand awareness and driving more qualified leads to your site. However,...
What Is Display Advertising and Should You Use It?
Google Adwords is the largest online advertising service in the world. It operates from two primary angles: pay-per-click (PPC) campaigns and display advertising. If you’ve been exploring the world of digital marketing for long enough, you’ve probably learned a bit...
How Does Latent Semantic Indexing Help Organic Search?
Latent Semantic Indexing (LSI) is a method of identifying patterns in relationships between terms within certain contexts. LSI is frequently confused with synonyms, but it’s actually quite different. Instead, Latent Semantic Indexing compiles data to identify how two...