Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of July 19, 2021
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
PPC news: Week of July 12, 2021
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Three tips for how to attract customers online
Your business wants to bring in more customers, but your competitors do, too. That’s why so many companies are obsessed with how to attract more customers online. There is a huge pool of online customers for businesses to dip into. One report by Statista reveals...
Four tips for making a highly effective digital marketing blog
Your digital marketing company may have made huge investments of time and money into things like website user experience (UX). Investing in UX can be a huge help to your digital marketing business, but you should also be investing in your blog. Did you know that...
How to determine the ROI of SEO
Determining how many conversions you’re getting or where your content is ranking in search results are important to tracking the effectiveness of your SEO marketing efforts. However, determining the return on investment (ROI) of your search engine optimization (SEO)...