Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of January 18, 2021
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
PPC news: Week of January 11, 2021
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Three mistakes to avoid in your email marketing campaigns
Do you use email to engage with your clients? Do you find that your email campaigns frequently fail to deliver the results you’d like? You’re not alone. Creating successful email marketing campaigns is quite a challenge, but with a little guidance and tips, anyone can...
Is writing guest posts still relevant in 2021?
When search engine optimization (SEO) was developing as a major part of digital marketing strategy, one of the main tactics was to write guest posts. These are posts in other businesses’ or websites’ blog sections that are informative, helpful or entertaining to their...
Four tips for improving your Google Ads campaigns in 2021
If you’re one of the many marketers who use Google Ads to improve brand awareness and drive conversions, you’re probably always looking for ways to improve your strategy. This is important because an ineffective ads campaign not only fails to give you the traffic and...