Marketing Academy
4 content marketing tips to help you plan for a new year
Your business has seen a measurable increase in leads coming in from your content marketing campaigns this year. Now, it’s time to use this success as the foundation for next year’s growth. Yet you’re not sure what to prioritize in Q4 in order to boost your chances of...
3 positive effects SEO can have for a small business in Tampa, FL
Your small business in Tampa, Florida, survived the pandemic. It’s surviving the current inflation spike and hurricanes, too. However, you’re ready to take steps to push your business beyond mere survival and into a state of consistent, measurable growth. If all that...
3 steps to getting better results from your digital marketing in 2023
Digital marketing has grown in 2022, there’s no question. It’s estimated that 66% of retail businesses increased their digital marketing budgets in 2022. However, throwing money at your digital marketing can only take you so far, and it definitely doesn’t guarantee...
How many SEO keywords should I use for superb content?
As with other questions related to search engine optimization (SEO), the bottom-line answer isn’t very satisfying. The answer is it depends. However, in general, a piece of SEO content should contain at least one keyword or phrase. It should also contain several...
The conversion process in innovative tech businesses: A basic roadmap
Innovative tech businesses rely on innovation. Seems pretty straightforward, right? However, such businesses can have a truly innovative product and digital marketing that creates a buzz about that product and lots of organic traffic yet still fall short of sales...
