Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of May 17, 2021
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
PPC news: Week of May 10, 2021
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Three hosting sites digital marketers love to use
You’ve just started your own digital marketing team, and you’re ready to start building your own website. One thing you’ll need to consider is where your site is hosted. Web hosting sites provide users with space on a server to store their site files; this is a...
Is Google AMP still relevant for mobile sites in 2021?
There is a great deal of debate about the relevance of Google Accelerated Mobile Pages (AMP) in 2021. At this point, it seems likely that each business will have to resolve this debate based on its own individual needs. The AMP program is an open-source project...
Three things to remember about mobile marketing
You’ve spent lots of time developing a website that’s highly optimized for desktops, but your mobile game isn’t as strong. This weakness in your marketing game can translate into missing out on a huge number of conversions. It’s estimated that there will be...