Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Tips for Using a Social Media Influencer to Promote Your Brand
A few years ago, it wasn’t all too uncommon to find people online making jokes about social media influencers and their fake jobs. Now, in 2018, anyone who’s serious about social media marketing realizes just how important a social media influencer may be. A social...
Why You Need Social Media for Connecting with Generation Z
A couple of years ago, the internet was buzzing with stories about millennials and how to effectively market to them. Millennials are still a large part of the modern consumer base, but Generation Z is taking over. If you want your business to attract new leads and...
Healthcare Marketing Trends to Expect in 2019
2019 is right around the corner, and with the new year is going to come lots of new changes to healthcare marketing trends. Modern consumers find most of the information they need through online research, so you need to stay on top of trends and strategies that can...
Social Media Marketing Tips for Healthcare Professionals
Many of today’s consumers spend time on social media engaging with friends, family and businesses. More than 2 billion people worldwide are on Facebook alone, so your healthcare business needs to be active on here at least. Research your target audience and find out...
Mobile Marketing Advice for Healthcare Professionals
Throughout the last few years, search engines have been stressing the importance of mobile-friendliness by rolling out algorithms that index pages based on mobile performance. Research is showing that more search engine requests come from smartphones and tablets, so...