So many businesses jump into the social media marketing pool without a basic plan.  Yes, billions of people are on social media platforms. In fact, for many, social media platforms such as Instagram or Facebook are the entirety of the internet. But without...

Getting your business or organization onto social media can be a daunting prospect. Whether you’re a social media power user in your personal life or new to the whole thing, using social media platforms for marketing is a whole new world.  From setting the right tone...

Social media marketing should be an exciting prospect for businesses of all sizes.  First of all, just by signing up for an account, you have a platform that allows you to reach billions of users across the globe. Then, by developing the right audience and engaging...

Is investing in social media marketing right for your small business? It’s extraordinarily easy to start an account on one or two platforms; however, many businesses start to grow frustrated when they don’t see any results.  Even by posting regularly and hustling to...

Social media itself has only come to prominence in the last decade or so, with the idea of marketing on social media platforms being even more recent. And yet in our fast-paced digital world, having a marketing presence on multiple social media platforms feels like a...