Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of October 19, 2020
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
PPC news: Week of October 12, 2020
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Five tips for brainstorming new content ideas
One of the most reliable ways to attract new visitors to your website and drive them to converting into leads is through quality content. However, for many marketers, the challenge is creating the kind of content their audience wants to see. If you’re struggling with...
What kind of content should I write for my health care website?
When creating content for your website, you should create interesting, informative, educational or entertaining content. However, this can be challenging for health care marketers who feel that the topics in their industry are naturally stale or boring. What if...
Four signs that your social media marketing strategy isn’t working
These days, it seems like everyone is on social media. It’s important for brands to have active social media pages that their audience can follow and share content from. However, if you’re on social media and your brand isn’t attracting followers or no one is engaging...