Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of July 20, 2020
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
PPC news: Week of July 13, 2020
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Three important things to remember about mental health marketing
Clinics and organizations that specialize in mental health treatment or awareness are an ever-needed part of health care in the modern world. Mental health is becoming less of a stigma these days, thanks to openness about it encouraged among millennials and Gen Zers....
Stop wasting your practice’s budget on billboards and start increasing your digital presence
We know it feels nice to see your practice on a big highway billboard, but the reality is that your billboard may not be as effective as you want it to be. This is unfortunate because billboards can be expensive to create and keep up. Alternatively, you should...
SEO news: Week of July 6
Search engine optimization (SEO) is a fast-paced area of digital marketing. Staying on top of the latest news and developments in the industry is a critical part of success. With more information and less time than ever, it can be helpful to lean on the expertise and...