Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of April 20
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
These types of content marketing are still relevant in 2020
Content marketing can encompass a broad scope by its very nature. In the most basic sense, content marketing is built on the idea that businesses can build an audience for their brand by creating high-quality content that is useful, informative and relevant to the...
PPC news — week of April 13
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Four bad content marketing examples that will make you cringe
Content marketing can be tricky to define. This can even make it difficult to distinguish good content marketing from bad content marketing sometimes. Since content marketing is about building an audience for your brand by establishing trust, what works for one...
The role of paid advertising in your search engine marketing strategy
Search engine marketing (SEM) is a term usually used in contrast to search engine optimization (SEO) due to its use of paid advertising over organic results. Since organic SEO efforts basically amount to free advertising, many businesses and webmasters may question...