Three tips for improving SEO strategy in 2019 Staying at the leading edge of SEO, or search engine optimization, requires continuous learning and refining of your strategy. This is especially true in a field like SEO where companies like Google and Microsoft are...

Three PPC strategies that can help you grow your business Does your business or organization have a PPC strategy? PPC, or pay-per-click advertising, is an important tool in the digital marketing toolbox. If you want to grow your business and meet your lead generation...

Four PPC tips you should follow in 2019 Like other digital marketing channels, pay-per-click (PPC) advertising is constantly evolving. This means that if you want to continue to meet your business goals, it’s important to stay on top of the latest trends in this...

Discover how PPC works to attract more leads Pay-per-click, or PPC, advertising refers to paid online ads that charges the advertiser for each individual click to a link or banner that is displayed on a search engine result page (SERP), a website or a social media...

Exploring the relationship between SEO and web page ranking You may have heard the term SEO thrown around before, but what does it mean? And how can a good SEO ranking help your website perform better on search engines like Google and Bing? SEO stands for search...