Marketing Academy

Find the latest tips and trends from industry experts here on our Marketing Academy blog.
PPC news: Week of July 12, 2021

PPC news: Week of July 12, 2021

Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...

Three tips for how to attract customers online

Three tips for how to attract customers online

Your business wants to bring in more customers, but your competitors do, too. That’s why so many companies are obsessed with how to attract more customers online.  There is a huge pool of online customers for businesses to dip into. One report by Statista reveals...

How to determine the ROI of SEO

How to determine the ROI of SEO

Determining how many conversions you’re getting or where your content is ranking in search results are important to tracking the effectiveness of your SEO marketing efforts. However, determining the return on investment (ROI) of your search engine optimization (SEO)...