Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Social media marketing news: Week of Sept, 21, 2020
Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends...
PPC news: Week of Sept. 14, 2020
Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind...
Five mistakes to avoid when making a social media marketing plan
Using social media marketing as part of your digital marketing strategy to attract new leads online is attractive for many reasons. Most social media is free to use. Millions of people are active on social media every day, including a sizable portion of your brand’s...
SEO news: Week of Sept 7, 2020
Search engine optimization (SEO) is a fast-paced area of digital marketing. Staying on top of the latest news and developments in the industry is a critical part of success. With more information and less time than ever, it can be helpful to lean on the expertise and...
What is social media marketing and do I need it?
When you think of social media, what comes to mind? Probably connecting with friends and family, right? Of course, connecting with friends and family is one of the primary attractive points of social media, but it is much more than that. It is a useful tool for brands...