Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Seeking an SEO partner for your business? You should consider these 2 qualities carefully before signing on with one
How is the success of a search engine optimization (SEO) partnership measured? Let’s see what digital marketers say. According to a HubSpot report, more than half of marketers say keyword rankings and organic traffic numbers are the top ways they measure SEO strategy...
3 goals content marketing packages should be designed to help your business achieve
You may have heard marketers say something along the lines of content is king and marketing is queen before. The implication in this statement is that content is the basis of all digital marketing efforts, and that’s true. That’s why it’s not surprising that a...
Web development vs. SEO: Are both truly necessary for website success?
So, you want your website to be a success (i.e., rank high in search results, bring in lots of traffic and generate lots of conversions)? That’s a wonderful goal to have. Unfortunately, your business isn’t the only one out there that’s shooting for this particular...
Is the ROI worth putting resources into health care content marketing?
As a health care provider CEO or marketing director, you have probably heard people talking about how important content marketing is. Phrases like “Content is king” are thrown around pretty freely by digital marketers these days, but you may still be wondering if the...
2 benefits paying attention to dead clicks can lead to
It’s no secret that we spend a big chunk of our time every day on one website or another. One Statista survey found that people visiting Facebook were on the platform for over 22 minutes per session. It also reported that people using Google spent over 21 minutes on...