Marketing Academy
Find the latest tips and trends from industry experts here on our Marketing Academy blog.
Why understanding your business’s conversion process is vital to digital marketing plans
Most people see their houses or apartment buildings as stable structures. Yet they will easily come crashing down if part of their foundations are removed. This analogy perfectly encapsulates what can happen to your digital marketing plan if there isn’t a good...
How can digital marketers help a health care brand?
Health care is a competitive industry that relies heavily on having a cutting-edge marketing plan. Just how heavily does this sector rely on marketing? One source reports that U.S. hospitals spent more than $4.6 million on advertising in 2020. Another health care...
Three ways digital health care marketing can help your business
Health care providers face challenges that other businesses do not. There is one big challenge in particular, though. That is the need to help patients effectively while also generating a profit to fund future work. It’s critical that health care providers find an...
What is a content hub and how can it help your business?
Your business is creating effective and authoritative blog content, and you’ve gained many conversions from your content. However, there is more to content marketing than just creating effective blog content. One way to get blog, video and other digital content to do...
Three benefits that a local search engine optimization service can offer
You’re a business that has great online conversion numbers and a solid base of online clients, but your brick-and-mortar locations aren’t seeing the same high level of customer engagement. Are you in a similar situation? If you are, it may be that you need to consult...