Marketing Academy
5 SEO tips high-performing health care websites rely on
It’s no secret that search engine optimization (SEO) is critical for websites generally. After all, SEO’s purpose is to make websites and their content more appealing to search engines. In turn, getting SEO right can help more potential clients find you because you’re...
3 improvements that can boost existing content’s performance
It’s a common cycle. You slave over a piece of content for hours, days or even weeks, and it does fantastically well at first. Yet over time the performance of that piece of content starts to decline. There are two options at this point: 1. You can simply...
SEO audit consultants: When to use them and how they can help you
Search engine optimization, or SEO, is a set of techniques, tools and strategies designed to help websites rank higher in search results, and it’s highly important for businesses that want to grow. And it’s not just that digital marketing and SEO professionals...
These 3 conversion funnel metrics shouldn’t be ignored
Building a viable conversion funnel or, as it’s also called, a sales funnel, is an effective way to boost your business’s revenue. A study by the Aberdeen Group bears this out. Their study reports that well-aligned marketing efforts and conversion funnels can achieve...
How your business can convince its clients to become enthusiastic brand ambassadors
Simply viewing clients or customers as people to sell products and services to is a thing of the past. The leadership teams of businesses have undoubtedly heard that before. However, these professionals may not know exactly how they should be viewing their customers....