Maybe you just started a new business and you know you need to get the word out in a digital world. Or maybe you have an established and successful business and have just recently seen the benefits of taking your marketing efforts online. In any situation, if digital marketing is new to you and your organization and you want to learn more about how to do it effectively, we’re happy to help.
In many ways, the fundamentals of digital marketing are the same as traditional marketing. It’s all about reaching your target audience with a compelling message and relevant information about your business. However, digital marketing offers many key advantages. Chief among these are the ability to reach larger audiences on a cost-effective basis, to segment your audience in meaningful ways while offering custom-tailored messages.
By reaching a deeper understanding of how to do digital marketing and the basic methods that marketers use, you can develop a winning strategy for your business.
Developing a strategy and understanding digital marketing channels
Like any other facet of your business, the first step in digital marketing is to determine what your overarching strategy should be. This usually starts with an in-depth analysis of your current marketing efforts, including your spending, messaging, audience targeting and the channels you’re currently using. Does your business have any current digital presence, such as a website or social media accounts? Without fully understanding your current marketing setup, you’ll be flying blind when you start to pursue a digital strategy.
Once you have an idea of who your target audience is, your best opportunities for digital marketing efforts and how much you’re willing and able to spend, you can start to put your plan into action using the following channels:
- Search engine optimization (SEO) — This is the practice of improving your business’s website to give it the best possible ranking on search engines such as Google and Bing. Specific SEO tactics include building a user-friendly site, delivering relevant content that people are searching for, and building links to and from reputable websites. Good SEO practices can drive large volumes of traffic to your website, resulting in lead generation and sales.
- Pay-per-click (PPC) advertising — This digital marketing channel can take multiple forms, including paid listings on search engines and digital display ads on websites that are visited by your target audience. Effective targeting and compelling messaging can help develop your brand and increase revenue for your products and services.
- Social media marketing — Managing your community on social media platforms plays a critical role in customer loyalty, brand awareness, and even driving leads and sales. Finding the right tone for your business, keeping a consistent posting rhythm and knowing how to run successful promotional campaigns are some of the key challenges faced by businesses that are new to digital marketing.
- Content marketing — Your content creation and marketing efforts can encompass the full range of digital channels, including blogs, landing pages, e-books and other forms. Creating informative, helpful and well-written content is a key to building authority for your brand as well as a loyal audience.
A deep understanding of these and other digital marketing methods is a critical part of successfully growing your business in the digital age, which is why so many companies enlist the aid of a dedicated digital marketing partner.
Burg & Co. knows digital marketing
Our diverse and knowledgeable team has decades of combined experience in the digital marketing world. From SEO to PPC to social media marketing, we will work to understand your unique business needs and build an individualized strategy that’s right for you. To learn more, contact us today and learn about our free marketing consultation.