Are you interested in implementing a content marketing strategy for your business but aren’t sure how? Or maybe you’re not even exactly sure what it is? First, take a deep breath and repeat to yourself: “Anyone can do content marketing.”
Content marketing is very simply the practice of providing high-quality content to your audience to accomplish a number of different goals, including building your brand and establishing your authority in your industry. This is why anyone can do content marketing — because if you have a successful business it makes you a subject-matter expert in your field.
So even if you’re not a marketer, you can certainly contribute to a content marketing strategy.
What different types of content marketing are out there?
Content marketing can be branded or unbranded, and the different platforms that a content marketing plan can be delivered on are so diverse that this can be something of a nebulous term. While content marketing can encompass everything from creating a podcast to designing a pair of shoes, here are some of the most tried-and-true methods that your business can easily take advantage of:
- Blog posts — A great short-form way to share news and information. What do your leaders have to say about your business or the state of your industry? Can you address a common problem that your audience shares — and how you can offer a solution? Blog posts, or a series of blog posts, are a great way to do this.
- White papers — White papers help your experts establish authority and gain the trust of your audience. Whether you’re a law firm, health care organization or makeup distributor, you might have something to say in a longer, focused document.
- E-books — If you want to really do a deep dive on a topic and build trust with your audience, e-books are the way to go. If you can hook people with a compelling e-book, by the time they’re done reading they’ll have a deeper understanding of your industry and will be thinking in a similar way to you. A series of e-books is an excellent way to build a devoted following for your brand.
While anyone can do content marketing, it doesn’t mean you have to do it by yourself. Working with a dedicated content marketing partner can help you focus your ideas and get a compelling message in front of the right target audience.
Content marketing support from the experts
At Burg & Co. Marketing, our content marketing philosophy is built on collaboration. We’re digital storytellers with decades of combined experience in building brands and developing audiences, but nobody knows your business and industry like you. We’ll work closely with you to determine your ideal messaging and audience and match them with the types of content marketing that are best for your brand. With the right help, anyone can do content marketing right.
If you’d like to learn more, contact us today. We can happily schedule a free marketing consultation.