Most people see pay-per-click (PPC) ads on their social media platforms and websites they visit. Often, health care providers are the focus of many of these ads.
The reason that health care providers are so well represented in PPC ads is that many people are searching for them. In fact, a Google study found that 1 in every 20 Google searches is for health-related information. One way that your health care business can develop better ads is to use an effective PPC agency. Doing so can have several benefits for you.
Three benefits of using a PPC agency for your health care business:
- Keeping patient info secure — Patients provide a lot of sensitive information to medical providers. That’s why these providers are required to abide by HIPAA regulations that protect their patients’ sensitive information. This requirement can make it more difficult to develop PPC campaigns. An experienced digital marketing agency can help you navigate this difficulty while keeping your patient info secure.
- Navigating language restrictions — Google and other search engines place restrictions on the language that companies can use in PPC ads. These restrictions are especially heavy for the health care industry. For instance, some keywords related to prescription drugs are restricted in certain countries. A top-notch digital marketing agency can help you develop digital ads that don’t contain language restricted by search engines.
- Topping your competition — Developing PPC ads for medical services is an extremely competitive undertaking. After all, most of your competitors will be trying to create ads that draw in patients as well. PPC agencies can help you research and analyze what ad strategies your competitors are using. They can then work to develop vibrant, geotargeted ads that can give you an advantage over your competitors.
Looking for a PPC agency that can help your health care business? Burg & Co. is here to help
Developing effective PPC strategies and ads for health care providers can be tough if you don’t know what you’re doing. Fortunately, PPC advertising is one of the areas we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
