So many people turn to the internet when looking for a product or service they need. However, for them to be able to find what they’re looking for, businesses like yours need to have a visible presence online. It’s not enough these days to simply have a website. You need to maintain an ongoing digital marketing strategy to boost your visibility online.
Doing online marketing for your business on your own is possible, but it takes a lot of time and experience. You have a business to focus on, so you probably don’t have a lot of time to spare to do online marketing. However, online marketing agencies like Burg & Co. do.
Managing your SEO strategy
Search engine optimization (SEO) is at the heart of nearly every digital marketing strategy. The objective is to create a website that attracts the attention of search engines like Google and rank highly in user searches in these platforms. Ranking highly on the first page of a search engine leads to more exposure and more visitors to your site.
A well-rounded SEO strategy contains many interconnected parts, including:
- Keyword research
- Keyword-optimized content
- Back-end website optimization
- Frequent site analysis and strategy revision
Creating useful, keyword-rich content will help you attract the attention of web users, and having an optimized, fast, mobile-friendly website will help you convert them into leads or clients. Speaking of content …
Writing and posting content on a regular basis is an important part of your SEO strategy. However, many business employees or business owners don’t have the time to write and post content. An online marketing agency can do this for you.
A reliable online marketing agency team will work closely with your team to identify your brand’s voice, topics of interest and target audience to create useful and informative content for the visitors you want to bring to your site.
Managing social media
You might think social media is just a tool for friends and families to stay connected, but it’s actually a very important part of your online marketing. Your brand can use social media to connect with followers in real time to address their questions, concerns and feedback. You can also use your social media to promote new content that may be useful to your followers and their friends they might share it with.
Like creating content, managing social media takes a lot of time and skill, but a reliable online marketing agency can do this for you as well.
Managing your paid digital advertising
One element of online marketing that is difficult for many businesses is pay-per-click (PPC) advertising. PPC advertising is a form of advertising snippets in search engine results or social media pages by bidding on impressions for relevant keywords. Done correctly, a PPC strategy can attract new leads and generate conversions that make the return on investment (ROI) well worth it.
However, without the right skills or strategy, it’s easy to blow through your PPC advertising budget in a few days with no results. Any online marketing agency worth its salt can help you generate a PPC strategy that works for you, not against you.
Ready to boost your presence online? Burg & Co. is ready to help
These days, most people are finding the information they need for products and services online. Creating and managing a well-rounded digital marketing strategy can help you attract the right target audience to your site, increasing the likelihood of generating new leads and clients.
Burg & Co. is ready to work closely with your team to develop and maintain a digital marketing strategy that works for you. We make sure that our strategies stay in line with your brand’s voice, values and goals, while doing all the hard digital marketing work so you can focus on your business. Are you ready to talk to someone about boosting your presence online? Contact our team today for more information about digital marketing or to schedule a complimentary consultation.