Mental health is becoming less of a stigma in society, but it still has a long way to go until most people can recognize the need for creating spaces for addressing these issues and finding solutions. One way to help advocate for mental health and help those who need assistance get the treatment or advice they need is through digital marketing.
Most people find the information they need online these days, and it’s no different for mental healthcare. That’s why mental health organizations need to focus on improving their web presence to reach out to as many people as they can who need help or guidance.
Four ways to improve your mental health marketing online
At Burg & Co., we believe that mental health organizations, treatment centers and advocacy groups can change our world for the better. That’s why we want to help you equip yourself for better digital marketing with these four tips that can help you reach more people:
- Get active on social media — Social media is more than for connecting with friends and family. It is a useful channel for people to connect with brands and organizations that are relevant to their interests or needs. Your mental health organization might have a social media account, but are you active on it?
Think of ways you can improve engagement on your social media. Respond to every comment. Answer questions. Host events like webinars or live Q&As. Share useful, informative or entertaining content. Share videos and images.
All these tactics help drive engagement and can attract new followers who could benefit from what your organization does. - Think outside of the textbox — Having quality written content on your website is a great way to attract new visitors online, but don’t stop there. Multimedia, such as videos, infographics or images, are all useful for improving the value of your content, as long as it’s relevant and doesn’t slow down the loading speed of your webpages.
- Leverage your local power — A lot of people make the mistake of wanting to reach out to as many people as possible when marketing online. While there might be some value in this for some brands, really you should be focusing on specific target audiences who are most interested in the goods and services you provide.
For many organizations, this means targeting people in your local area. By shifting the focus to your local audience, you can narrow the demographics of your advertising to help it become more effective and make your budget last longer than it would competing nationally or internationally. - Don’t be afraid of paid search — Pay-per-click (PPC) search can be intimidating when you’ve never done it because you can lose a lot of money if you don’t do it correctly. However, if you consult with a digital marketing company or partner with one for managing your digital marketing needs, it can help you get the most out of a PPC campaign so you can increase your maximum reach potential.
Let’s do mental health marketing together
At Burg & Co., we are passionate about people finding the help they need to improve the quality of their lives. If your mental health organization needs help reaching out to people online, we would love to work by your side. We can develop and manage a digital marketing strategy that lines up with your organization’s voice, values and goals. Contact our team today for more information about mental health marketing online or to schedule a complimentary consultation.
