Your business’s website lives and dies by traffic. As a marketer or marketing stakeholder, you need to drive the right volume and quality of traffic to your website to meet lead generation goals, sales goals or any other metric.
Digital marketing — including specific channels like search engine optimization (SEO), pay-per-click (PPC) advertising and social media marketing — exists to achieve this specific goal. A fully integrated digital marketing plan can use these methods help you attract traffic to your website. Whether you’re looking to build your marketing efforts from the ground up or you just want to refine your existing strategy, the following information can help you achieve your traffic generation goals.
Here are four proven methods for generating website traffic
When implementing a digital marketing strategy, here are four methods that many marketers use to increase traffic:
- Target the right searches — Your SEO strategy should cast a wide net, but not too wide. Go after keywords that are not only relevant to your business, but are most likely to convert to leads or sales.
- Perform competitive research — Try to find out what your competitors are targeting by seeing what searches they rank for organically or with PPC advertising. This can help you better understand where to focus efforts, or even where to back off.
- Share content on social media — If you’ve built a large and active audience on social media, sharing content from your website can be an exceptional way to drive traffic.
- Pursue inbound links — This should always be done ethically, but links to your website from other reputable sites not only drives traffic to your site, but can also help SEO efforts and improve your search engine results rankings.
Attracting traffic isn’t just about volume, it’s also about attracting high-quality traffic and converting it to leads or sales. For many organizations, this means having a partner with digital marketing expertise.
Burg & Co. Marketing has dedicated experience in attracting the traffic you need
From SEO to PPC, social media marketing to content marketing, Burg & Co. Marketing is a team of marketing experts, digital storytellers and brand builders. We have the experience you need, and we’re dedicated to building personal relationships with our partners so we can genuinely understand their marketing needs and achieve their goals.
To learn more about our full range of services, reach out to us today.