Your digital marketing company may have made huge investments of time and money into things like website user experience (UX). Investing in UX can be a huge help to your digital marketing business, but you should also be investing in your blog.
Did you know that 80% of business-decision makers would rather read a series of articles to gather information on a company than get it from an ad, according to a HubSpot report? This data highlights how important it is for digital marketing companies to have a highly effective blog. Here are four tips that can help you improve the effectiveness of your digital marketing blog:
- Get to know your customers.
Spending time getting to know your current customers can help supercharge your blog content. The reason? It helps you gain an understanding of the issues your customers are concerned about, and this allows you to generate content that’s designed to address these issues. You can get to know your customers better by:
- Shadowing your customer support team.
- Shadowing your sales team.
- Looking at site use data on platforms like Google Analytics.
- Match content to customer journey steps.
Each business has specific steps in its customer journey, and digital marketing agencies are no exception. Work with your team to determine what your business’s customer journey steps are if you don’t already know them. Then, your team can build a library of blog content that addresses the specific steps in your customer journey.
- Write about more than your products and services.
Writing only about your products and services can alienate potential customers who aren’t close to buying from you. Instead, take the time to craft blogs that align customer interests with what your digital marketing agency can offer. For example, consider a company that makes blenders. They might consider writing an article series about ways to supercharge weight loss or workout routines.
- Fold SEO strategies into your content.
As a digital marketing agency, you’re likely familiar with SEO strategies. Adding metadata, writing for specific keywords and tracking your competition are all examples of SEO strategies that can help your blog content. Incorporating such strategies into your content can help them rank better in search results. This can lead to increased website traffic and more clients.
Want to develop a more effective digital marketing blog? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, we specialize in many aspects of digital marketing at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence and blog content to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.