You need to keep up with the latest trends and changes in social media if you want to have success with social media marketing in 2020. However, it can be hard to keep up with the trends and new information when you are busy doing your job every day.
At Burg & Co., we want to see you succeed and connect with your target audience online to help grow your brand. We keep up with the social media trends for businesses, and we want to share some below that we think will be important for you to pay attention to this year.
1. Direct messages are important for communication
The majority of social media users feel most comfortable sharing on messenger apps, such as Facebook Messenger, Instagram direct messages or WhatsApp. People still use public features, such as engaging with posts or viewing videos, but when it comes to getting personal, they want to be more private.
What this means for you is that you need to use your public feeds to drive engagement and awareness. Regularly post helpful and entertaining content, and make sure you interact with people who leave comments and feedback.
This also means your organization needs to be available for one-on-one engagement when a user wants to engage further than your posts. Regularly check your direct messages and respond with helpful information in a timely manner.
2. TikTok is a force to reckon with
Like with many popular social media platforms, a lot of people did not believe TikTok would be as popular as it now is when it first started. In Q1 of 2019, it was the most installed app. Today, it is nearing 1 billion monthly active users who spend an average of 46 minutes per day using the app.
TikTok videos are typically short and witty, which can make it challenging for marketers to use. However, the brand is doing a lot to make the platform easy to use for marketers. Its Brand Effect and Partner Program is designed to help marketers use the platform to engage with its users.
If your target audience is active on TikTok or is migrating toward it, you should get on board now and learn how to market with it by going through its Brand Effect and Partner Program.
3. Social media paid advertising is on the rise
One of the most appealing aspects of social media marketing is that it’s free to make social media accounts. Where cost comes in for most people is hiring professionals to manage the accounts and optimize their performance. However, if you have the time and skills to manage your social media on your own, it can be completely free to use for marketing.
If you want to get more out of your social media marketing, you can use paid advertising to increase your brand awareness and drive conversions. It might seem counterintuitive to pay for advertising when you can use social media for free, but using paid advertising can improve your brand awareness beyond what is attainable by your organic efforts alone. It may be worth your time to run a short-term paid social campaign to cast a wide net and attract more followers while focusing most of your effort on the organic side of your social media strategy.
4. Marketers are streamlining how they measure data
Measuring return on investment (ROI) on social media is easier than measuring ROI with traditional advertising but still has its challenges. One quick way to measure performance is to view how many users clicked through an ad or on a post. However, measuring clicks alone does not provide you a bigger picture of how your posts and ads are increasing brand awareness. For example, someone might see your ad and not click it but come to your website on their own anyway.
Search marketers are looking for ways to synchronize data and more successful track engagement with a holistic approach that analyzes social media data along with website data and customer relationship management (CRM) systems. One way to do this is to standardize each social post with a unique UTM tracking code, so you can tell which content is achieving results on social and when people are arriving at it by other means.
Burg & Co. can be your social media marketing partner
The year 2020 is a tough year for several reasons, but your social media marketing shouldn’t be one of them. At Burg & Co., we can partner with you to help you succeed on social media and attract new followers and leads.
Our team has years of experience in helping businesses build and maintain social media marketing strategies. Are you ready to take your business’s digital presence to the next level? Contact our team today for more information about social media marketing or to schedule a complimentary consultation.