Your health care practice may be the best at what it does, but if you don’t have any patients, it’s hard to expect success. One way to acquire new patients is to improve your visibility online with a digital marketing strategy.
It’s possible to implement and manage a digital marketing strategy in house, but this can be expensive and time consuming. Instead, you should consider hiring a health care digital marketing agency.
Four reasons you need to hire a health care digital marketing agency
- Increase your visibility online — Put simply, if you want to attract visitors to your website, your website needs to be easy to find. Health care digital marketing agencies specialize in search engine optimization (SEO), which is the practice of attracting visitors to your site through search engine platforms like Google.
- Improve your communication with patients — Health care digital marketing agencies design websites to be easy to navigate. Visitors can find the information they need easily and should have no trouble finding how to contact you for more information or to schedule an appointment.
- Assess your strategy and make improvements — Digital marketing is a continuously changing strategy. You need to monitor your site’s performance, traffic sources and other metrics that help you make decisions moving forward for how to best capture and convert your target audience. This is difficult to do on your own when you don’t have the time or skills, but a health care digital marketing agency can do all of this for you.
- Improve your return on investment (ROI) rates — The average business gets 53% of its web traffic through organic search. Ideally, some of the visitors from organic search go on to make a conversion decision, such as scheduling an appointment.
SEO aims to improve your ROI rate. It is an affordable form of marketing, and the price tag can be even more exciting when SEO helps attract visitors who end up becoming patients.
No one can tell you what your ideal ROI is. That depends on your facility and your goals. However, you can use tools, like this one from HubSpot, to help calculate your ROI to determine whether you are on track to reaching your goals.
Want to attract new visitors to your website? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.