Four PPC tips you should follow in 2019
Like other digital marketing channels, pay-per-click (PPC) advertising is constantly evolving. This means that if you want to continue to meet your business goals, it’s important to stay on top of the latest trends in this sector.
PPC advertising is particularly subject to regular change, since major players like Google are always refining and updating the algorithms and systems that dictate how to succeed in this area. A standard practice one year can become obsolete the next.
On the other side of the coin, competitive digital marketers are constantly looking for ways to optimize their strategy and find “blue oceans,” or opportunities that other PPC marketers haven’t discovered yet. This is why you have to always be learning and following the latest developments in your field.
That’s why we’re here to help. Our seasoned digital professionals are constantly on the lookout for new trends and advances in the paid digital advertising space. We’ve collected what we think are some of the most important PPC tips for 2019 and shared them with you here.
PPC tips you need to know about this year
- Stay loyal to your brand — Click-throughs and individual ad performance will always be important, but it should never come at the expense of your brand and products. By keeping your advertising intensely focused on creating powerful customer experiences and building brand loyalty, you can set yourself up for long-term success. This is even more true now than ever before as cross-channel advertising and audience-building becomes more central to the marketplace.
- Focus on your audiences — Keywords will never fade from importance in the PPC sector, but audience targeting is an idea that has been steadily gaining traction. PPC marketers will need to know who their target audience is and segment different profiles so that specific searches and keywords can be better contextualized.
- Don’t ignore the other PPC players — With over 37 percent market share for total digital advertising spend, Google Ads is still the leader in this field by far. However, Facebook continues to become a bigger force with an over 20 percent share of the market and its ever-growing audience of users. A new significant presence is Amazon, who became the third-largest advertising platform in 2018. Savvy PPC marketers should always be testing the waters of other platforms, especially if they have a chance to match your audience profile.
- Get ready for more automation — Marketing experts are advising to “lean in” to the rise of artificial intelligence, machine learning and automation in the PPC world. Google, Facebook, Amazon, Microsoft and the other big platforms are all investing billions of dollars in hardware and software to take the guesswork and manual labor out of bidding for ad space. Efficient PPC marketers should take advantage of the resources they are providing and not try to out-think them.
Stay on top of PPC trends with the experts at Burg & Co. Marketing
Our digital marketing team has decades of combined experience in PPC, search engine optimization, social media marketing and content marketing. We help businesses succeed by forming a collaborative partnership and creating custom-tailored strategies to meet the needs of your brand and audience.
Find out how we can help you. Contact us today.