Facebook is the most popular social media platform in the world with more than 2 billion active users every month. If your mental health organization is striving to reach out to people online, Facebook is one of the most important places to be.
There are ways you can improve your Facebook presence, such as engaging with users who comment on or share your content. But to really take your Facebook marketing to the next level, you need to go above and beyond simply being active on your account.
Four above-and-beyond tips for improving your Facebook marketing strategy
- Promote reviews — Chances are you’re not the only organization of your type to be active on Facebook. What helps you stand out are positive reviews. Ask your clients to share reviews if they are comfortable with it. Take screenshots of reviews from other sites like Google and share them on your social media. People are more likely to engage with or share an organization that has a reputation for being trustworthy.
- Host events — Hosting a live event is a great way to engage with your target audience and promote your organization. There are several different ways you can host live events, such as hosting a live seminar, a Q&A session, staff interviews or facility tours. Think of what your target audience would be most interested in and organize live sessions to interact with them.
- Leverage your local status — Locals love local places. If your organization has roots in a specific town or city, leverage your local status. Mention other local organizations in your posts. Share content about local charities, fundraisers or small businesses. Remember to tag locations and events or check in when your organization is participating in an event.
- Host contests — Contests are exciting because they can be used to promote and share your content while giving your audience a chance to win something. One of the best examples of contests on social media right now is the contests on TikTok. TikTok marketers are creating contest hashtag challenges and selecting their favorite videos or drawing winners randomly from those who participated.
Think of some ways your organization can host a contest and what the prize could be. Make sure to check the rules of the social media platform you’re using to ensure that your contest is in compliance.
Burg & Co. can be your social media marketing partner
Using social media is one of the most effective ways to connect with your target audience online in real time. However, when you have a busy schedule or just aren’t that savvy with social media, you might feel like you’re at a dead end. Don’t worry. Our team is here to help.
Burg & Co. has years of experience in helping businesses build their social media presence and maintain digital marketing strategies that attract visitors and convert leads. Are you ready to take your business’s digital presence to the next level? Contact our team today for more information about digital marketing or to schedule a complimentary consultation.