As a small business, it can be easy to recognize the important role that marketing plays in your growth and success but slightly harder to know where to go from there. What’s more, it’s very likely you’re dealing with a limited budget, minimal marketing experience and even less time to do it all in.
Fortunately, the power of digital marketing has made methods that can build your brand and reach your target audience more accessible than ever before. Even better, you don’t have to go it alone. A trusted and experienced marketing partner can give you the support you need and help achieve return on investment (ROI) for your marketing dollar.
To get you started, we’re sharing six small-business marketing ideas that any brand can try to increase visibility, build an audience and reach sales goals.
Try these small-business business marketing ideas
Digital marketing uses the accessibility of the internet to reach large and highly targeted audiences. Here are some of the cost-effective methods that work for many small businesses:
- Social media engagement — If your small business is not on one or more social media platforms, it needs to be. Even if you are, a cohesive social media marketing strategy with clear messaging that is designed to build a loyal following and engage with your audience is crucial to achieving your goals.
- Blog posts from your experts — Small-business leaders have something to say. Even if you’re the sole proprietor, regular blog posts sharing your subject matter expertise can help you build an audience and establish brand authority.
- Search engine optimization (SEO) — Is your website optimized to perform well on the results pages of major search engines such as Google? By taking a few steps, you can find yourself on the front page for high-converting queries in your industry.
- Pay-per-click (PPC) advertising — Another great way to generate traffic, leads and sales for your website is through paid digital advertising. Understanding how to target your audience and present compelling messages can help you smash through your marketing goals.
- E-books — If you have a lot to say about a problem your customers may encounter, and how you can offer a solution, a longer-form piece of content is the way to go. If you can engage readers with an e-book (it doesn’t even have to be that long), they can be more primed to hear what you have to say when it’s time for a sales pitch.
Your small business doesn’t have to go it alone
Burg & Co. Marketing has the expertise, creativity and personal touch your small business needs to tell your story and build your brand. As a small business ourselves, we understand your challenges and will work hard to develop an integrated digital marketing plan that will help you achieve solid ROI.
We can discuss the ideas listed above and many others during a free marketing consultation with our experts. Contact us today to learn more.