Why your business needs a great search engine marketing strategy Search engine marketing, or SEM, needs to be part of your marketing plan, but it’s crucial to understand how it fits into the larger digital picture to truly get the most out of it. SEM refers to paid...
Is content marketing dead? Don’t fall for the clickbait… It’s a question that’s been coming up on marketing blogs for years now. It’s a provocative, attention-grabbing headline designed to compel clicks. Obviously, we have to confess to using it ourselves here....
Five tips for improving your content marketing strategy in 2019 Having a content marketing strategy is as critical in 2019 as it has been in previous years for understanding and interacting with your audience. However, staying ahead of the curve in our fast-paced...
What are the different types of content marketing and which is the best? Content marketing is the practice of creating original content that targets your prospective audience and moves them closer to engaging with you as a prospect, lead or customer. If executed...
Why it’s a good idea to use a content marketing agency As a business or organization with limited resources, you may be tempted to “go it alone” with your content marketing strategy. After all, how hard is it to send out a few tweets a week, post a video on...
Understanding the basics of how content marketing works Content marketing is a concept that can take some time to get your head around. A content marketing campaign can take many different forms, but the goal is always promotion of your brand, products and/or services...
