by Kelly | Aug 8, 2022 | Healthcare Marketing
According to a recent article in nytLicensing, 70% of health care providers say they have a strong content marketing strategy in place. The same article estimates that health care organizations increased their marketing spend by 4.3% in 2021. In other words, you...
by Kelly | Jul 25, 2022 | Healthcare Marketing
Gathering data is to health care digital marketing agencies like drinking water is to the human body—It just has to be done for things to function properly. ROI stats. Online visibility data. How many keywords gained in search rankings. All this data and more can be...
by Kelly | Jun 6, 2022 | Healthcare Marketing, ROI
As a health care provider CEO or marketing director, you have probably heard people talking about how important content marketing is. Phrases like “Content is king” are thrown around pretty freely by digital marketers these days, but you may still be wondering if the...
by Kelly | May 10, 2022 | Dental, Healthcare Marketing
Setting a website up so that it has the best possible chance to rank highly in search results. That’s a goal that many dental practices have. Yet they often find it difficult to achieve this goal on their own. Most of the people in the practice went to dental school,...
by Kelly | Apr 26, 2022 | Healthcare Marketing
It can be a struggle for doctors to find the right digital marketing strategy for their practice. Some doctors may not know how some digital marketing techniques can help them, so they rely on more familiar marketing techniques like mailing out flyers or emailing...
by Kelly | Apr 12, 2022 | Healthcare Marketing
Health care providers may have a harder time getting their search engine optimization right. They’re required to meet HIPAA privacy standards, for one thing. They also have broken into the marketing space much more recently than other organizations. For these...