by Kelly | Aug 1, 2022 | Digital Marketing
The user journey a customer or potential customer takes on your website is different from their user experience. These two terms are closely related, but they are not synonymous. User experience refers to how a business’s website makes a person feel while they’re on...
by Kelly | Jul 18, 2022 | Digital Marketing
There are plenty of blogs out there about important aspects of digital marketing. Many of them talk about factors like the people on a marketing team, customer profiles or user experience. Content marketers, like me, will even claim — rightly for the most part — that...
by Kelly | May 3, 2022 | Digital Marketing
Becoming a top-tier financial advisor has always been your goal, and meeting your goal will likely require a lot of long days, late nights and a huge amount of effort. Yet all this work leaves little time to promote your company online. That’s why you’ve turned to a...
by Kelly | Apr 5, 2022 | Digital Marketing
Many financial advisors employ internal digital marketing teams. Yet these teams may not always be large enough to cover the full scope of the firm’s digital marketing needs. One way to do that is to add new members to the firm’s internal marketing team. Another...
by Kelly | Mar 2, 2022 | Digital Marketing
There are plenty of metaphors that are used in relation to digital marketing. The digital marketing funnel may be the most recognizable example, but it’s far from the only one. Another common digital marketing metaphor is: Content marketing is king. Industry...
by Kelly | Jan 17, 2022 | Digital Marketing
If you ask 10 digital marketing professionals, “What is truly the center of all digital marketing efforts?,” you probably expect 10 different answers. You may think some will answer social media marketing, for instance. Others may respond that search engine...