by Kelly | Apr 19, 2022 | Content Marketing
Standard operating procedures, or SOPs, are necessary for most aspects of business. However, they may not seem to apply to the content marketing sector. After all, content marketers must often respond to sudden changes as rapidly as possible. Surprisingly,...
by Kelly | Mar 1, 2022 | Content Marketing
Artificial intelligence, or AI, is being used in an ever-broadening range of fields. It’s moved rapidly from being a curiosity as IBM’s Watson took on the knowledgeable champions of “Jeopardy” to a tool used by manufacturers, financial institutions, health care...
by Kelly | Sep 4, 2021 | Content Marketing
Content, content, content. Digital marketers have been told over and over that content is the basis of digital marketing plans. There are plenty of good reasons for that. One reason is that digital marketers know that content goes beyond blog posts and webpages....
by Kelly | Aug 8, 2021 | Content Marketing
Your business is creating effective and authoritative blog content, and you’ve gained many conversions from your content. However, there is more to content marketing than just creating effective blog content. One way to get blog, video and other digital content to do...
by Kelly | Aug 6, 2021 | Search Engine Optimization, Content Marketing
You may have a lot of great content marketing products like informative articles or videos. But if those products don’t rank well in search engines, you might be struggling to deliver your valuable content to a wide audience. That’s why it’s important to improve the...
by Kelly | Aug 3, 2021 | Content Marketing
Your business has grown to the point where you’re ready to start a blog, but you find yourself hung up on one important question: How much content do you need to start a blog? The answer to this question isn’t as straightforward as you might think. There’s often...