Building brand awareness: 4 strategies and metrics

Building brand awareness: 4 strategies and metrics

In every industry, no matter what type of product or service you sell, standing out from the crowd is pivotal to customer acquisition and retention. In the marketing world, brand awareness is how you get your business out there and stay on the minds of potential and...
5 key components of building a strong and effective brand

5 key components of building a strong and effective brand

When you’re talking about your company, you’re talking about the products or services that can benefit your customers. But when you’re talking about your brand, it goes beyond what you do. It’s about who you are. Your brand is essentially your identity. It’s how you...