There are different types of search engine optimization or SEO out there. Our digital marketing team knows that because SEO is such a major part of what we do. However, those outside of digital marketing circles, especially company decision-makers, may need some help understanding different types of SEO like local and national. 

Our team has created some helpful content on local SEO in the past, but in this post, I’m going to focus on another type of SEO. I’m going to talk about national SEO and some things you should know before your business starts using national SEO services.  

Your company should consider these 3 things before using national SEO services

Let’s be clear here. I’m not talking about companies like ours that work with clients that have a national reach to improve their SEO when I say national SEO services. I’m talking about the specific services a digital marketing company like ours can offer that are designed to help companies boost their national SEO rankings. Here are three of the points that companies should know about such services before using them:

1.What national SEO is.

You may have heard about local SEO services. Such services are geared toward helping businesses rank for local searches, but they often don’t help businesses as much when they’re trying to rank for broader searches. That’s what national SEO services are designed to do. They focus on helping businesses rank content for topics and keywords that people across the country are looking for. 

2. Who can benefit the most from national SEO services.

A small business with one physical location may not be the best candidate for national SEO services. The reason? They’re more likely to get value from local SEO services that allow them to target people close to their business since more than 93% of people travel 20 minutes or less to make their everyday purchase. 

However, businesses that are solely online or that have many locations across the country should consider using national SEO services. For online-only businesses, these services can help them generate a broader base of interest and draw customers from a larger pool. The same holds true for businesses that have many physical locations nationwide.

3. What benefits companies can get from using national SEO services.

There are multiple benefits that businesses can get from using national SEO services, which can include: 

  • An expanded reach — The most obvious advantage well-developed national SEO strategies can offer is expanding the reach of your business. Such strategies allow your company to reach out to people beyond its local area. The ability to reach a lot more people is the base for most of the other benefits that national SEO can offer. 
  • An increased level of customer engagement — There are many different ways businesses want to engage with their customers. The most sought after is to create content that convinces a potential customer to become an actual customer. A national SEO campaign can definitely help with this goal. Its ability to bring in new customers can also help in other engagement areas like having a larger number of ratings and reviews coming in for your business. In turn, this expanded engagement can help drive your site and content even higher in search results. 

Want to attract new visitors to your website with national SEO services? BURG+CO. can help

Increasing nationwide traffic to your website plays a major role in increasing conversions and landing new clients. However, it’s difficult to attract visitors to your site when you don’t know how to build a national SEO strategy. Fortunately, this is one of the types of SEO we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in local or national search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.