You see a website show up in the top three slots of a Google search results page, and you have to admit you’re a little jealous. After all, odds are you would prefer that your company was holding one of those slots. Search engine optimization (SEO) success stories often start with a drive to improve the ranking and visibility of a business, but they also require many other things to bring them to fruition. 

One blog post isn’t nearly enough space to even briefly list all the factors that can contribute to SEO success stories. However, there are three factors in particular that your company should keep in mind if you want your SEO work to be successful. 

3 major factors that most SEO success stories have in common

Striving to transform your website and content into an SEO success story is an excellent goal. Yet it can be difficult to know what factors you’ll need to focus on to develop the success you’re looking for. Out of the many factors that can affect your SEO journey, here are three high-level factors that you should closely consider: 

1.Do you have enough/the right people involved in building your SEO strategy?

Surprised that money wasn’t the top factor in this list? That’s understandable. But we’ll get to money in a moment. The true top factor in building an SEO success story is the people you choose to help you build and execute your strategy. 

The reality is that SEO is a lot of work. It takes lots of effort from a team of people to plan, implement and maintain a top-notch SEO strategy for any business. So, you’ll need to invest in either exceptional in-house SEO professionals or partner with a proven team of digital marketing and SEO experts if you want your strategy to succeed. 

2. Do you have the money to build the SEO success you’re looking for?

We’re back to the money already. After quality people, money is the second most important factor in building your business into an SEO success story. You’ll need to pay the SEO experts you decide to bring in either internally or as partners, for one thing. It will also cost money to purchase the digital tools necessary to do the appropriate research and monitor how well your strategy is working. If you don’t have the resources to spend on the appropriate people or tools, your SEO may be significantly less successful than you’d like. 

3. Do you have the tools needed to build your SEO success?

Any type of building project requires the right tools. Even if the building is being done digitally. There are specific types of tools your company will need access to in order to build an outstanding SEO strategy. Some of these tools include: 

Often, companies can get by with free versions of such tools. For a while at least. However, there will come a point where you’ll need more information and data than free tools can offer in order to continue growing your SEO strategy. 

Want to build your business into an SEO success story? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and helping you bring in new clients. However, it’s difficult to attract visitors to your site when you don’t know what you need to do to create an outstanding SEO strategy. Fortunately, this is one of the things we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about all our digital marketing services or to schedule a complimentary consultation.