You may have heard marketers say something along the lines of content is king and marketing is queen before. The implication in this statement is that content is the basis of all digital marketing efforts, and that’s true.
That’s why it’s not surprising that a 2021 HubSpot report found that 82% of marketers actively use content marketing. That’s also why so many digital marketing teams are keen to offer customers content marketing packages and build a digital marketing strategy around those packages. However, before you sign on for a content marketing package, you should consider if it will truly be able to help your business reach its goals.
Content marketing packages can help your business achieve these 3 goals
Most companies measure success in terms of adding revenue, and digital marketing teams tend to get caught up in that measurement, too. That’s likely why total sales is the most common measurement of content marketing success. A higher number of total sales equals more revenue for the client. Yet these broad goals fail to take into account the intervening goals that must be met before content marketing packages can start meeting sales and revenue goals.
Some of the intervening goals a content marketing package should meet on its way to boosting sales and revenue include:
1.Helping potential clients understand your business’s greater purpose.
Purchasers are more and more concerned about broad issues like social justice or climate change. And they’re looking for companies that are, too. One study found that customers were four times more likely to purchase from brands with a strong purpose.
If your company has a strong and unique purpose that goes beyond making money, that’s a great start. However, you’ll also need to inform people about your purpose. An exceptional content marketing package will work to help people understand your company’s greater purpose, which can translate into an easier path to sales and revenue goals.
2. Meeting your potential customers’ true needs.
What do your potential customers truly need? Do they need information about the products and services you offer? Do they need to know how your products or services can improve their daily lives? Typically, the answer to questions like these is, “Yes.” But every pool of potential customers will be different.
Exceptional content marketing teams can help you dig deeper into customer reviews, website usage data and more to pinpoint what your customers’ needs truly are. Then, they can build a content marketing package designed to meet those needs. And when customers are having their needs met, not only do they tend to buy from you, they’re more likely to buy again and tell others about you.
3. Helping you stand out from your competition.
Another hurdle a content marketing package should help you clear is your competition. In nearly every industry, potential customers have an overwhelming number of choices for products and services thanks to the informative power of search engines. Having content that’s carefully crafted to present your greater purpose and meet the needs of potential customers can also help you stand out from your competition. By doing so, it can also lead to more site traffic, more sales and higher revenue.
Content marketing is a potent tool that can help nearly any business reach its ultimate goals. Just make sure that the package and content marketing team you choose has a proven track record of helping companies meet goals that include the three we’ve looked at today.
Want to find a content marketing package to help your business reach its goals? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and landing new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, BURG+CO. specializes in creating content marketing packages that can help.
Our team has years of experience in helping businesses create content designed to improve their digital presence, attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about our content marketing services or to schedule a complimentary consultation.